Sökning: "tourism events"

Visar resultat 1 - 5 av 12 avhandlingar innehållade orden tourism events.

  1. 1. Second home tourism : The root to displacement in Sweden?

    Författare :Roger Marjavaara; Dieter K. Müller; Allan M. Williams; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; second homes; displacement; tourism; mobility; Stockholm archipelago; Sweden.; Economic geography; Ekonomisk geografi;

    Sammanfattning : During certain seasons, rural and peripheral locations with significant numbers of second homes become the destination for major traffic and commodity flows. The outcome of this seasonal flow can be somewhat problematic and cause conflicts. LÄS MER

  3. 2. Social Marketing through Events

    Författare :Henrik Jutbring; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social marknadsföring; Evenemang; Beteendeförändring; Konsumentupplevelser; Publicitet; Framing theory; Social marketing; Events; Behaviour change; Consumer experience; Publicity; Framing theory;

    Sammanfattning : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. LÄS MER

  4. 3. New perspectives on socio-economic impacts of tourism : A study on the distributive effects of tourism and events on regional employment and income

    Författare :Kai Kronenberg; Matthias Fuchs; Maria Lexhagen; Tom Baum; Mittuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : In the broad field of the economic impact of tourism and events, most studies seek to understand regional tourism development by only focusing on a growth-oriented perspective and highly aggregated indicators, such as increases in GDP. Such a narrow view, however, systematically overlooks and disregards the negative socio-economic consequences that accompany economic growth, such as income inequality and precarious working conditions. LÄS MER

  5. 4. Evenemangsmarknadsföringens organisering : Interaktion mellan aktörer på ett politiskt torg

    Författare :Mia Larson; Svante Leijon; Bo Edvardsson; Göteborgs universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; renewal processes; political market square; project networks; events; festivals; political processes;

    Sammanfattning : This thesis comprises five papers discussing two case studies – the mega-event World Championships in Athletics 1995 in Göteborg and the regional festival Storsjöyran in Östersund, Sweden. The study adopts an organisational-theoretical perspective and focus on both intra- and interorganisational aspects of the marketing work. LÄS MER

  7. 5. The Second Journey : Travelling in Literary Footsteps

    Författare :Maria Lindgren; Umeå universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; travel; travel writing; tourism; guide books; authenticity; intertextuality; influence; recognitions; disappointments; images of home; gender roles; heroism; feminisms; biography; autobiography; museums;

    Sammanfattning : In a time dominated by mass tourism and the search for what has been termed authenticity, travel narratives are again of academic interest. This study seeks to demonstrate how travel writers from the 1980s and 1990s increasingly turn to earlier texts for inspiration and guidance. LÄS MER