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1. 1. Internet or Traditional Stores : Identifying Influences on Consumers' Mobile Phone Purchases

   Författare :Therese Hansen; Amjad Hadjikhani; Cecilia Pahlberg; Peter Thilenius; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business Studies; Företagsekonomi;

   Sammanfattning : This explorative study aims to identify factors that can explain why some consumer purchases occur via Internet Stores while others take place in traditional stores. During the last few years' development of IT and Internet, the thoroughly explored research area of where consumers purchase has come to involve a new type of retail store, the Internet store. LÄS MER