Sökning: "the marketing concept"

Visar resultat 1 - 5 av 82 avhandlingar innehållade orden the marketing concept.

1. 1. The marketing-entrepreneurship interface : an evaluation of hybrid entrepreneurs

   Författare :Caitlin Ferreira; Esmail Salehi-Sangari; Julie S. Tinson; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Entrepreneurial marketing; hybrid entrepreneurship; experiential learning theory; self-determination theory; venture development; motivations; strategic orientation; brand equity; growth strategy; comfort entrepreneur; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Marketing and entrepreneurship may often be treated as distinct streams of academic research, however their complementary nature in practice highlights a number of areas of overlap between the two disciplines. The emergence and subsequent growth of entrepreneurial marketing has highlighted the intersection between marketing and entrepreneurship, with scholars expanding the context within which entrepreneurial marketing is examined. LÄS MER

3. 2. E-marketing and customer perceived value in travel and tourism

   Författare :Maria Lexhagen; Mittuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; Business studies; Företagsekonomi; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing;

   Sammanfattning : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. LÄS MER

4. 3. Hit med pengarna! : Sparandets genealogi och den finansiella övertalningens vetandekonst

   Författare :Dick Forslund; Pierre Guillet de Monthoux; Thomas Bay; Adam Arvidsson; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; financial marketing; financial services; emotion; advertisement; subjectification; Finansiell marknadsföring; känsla; reklam; subjektivering; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

   Sammanfattning : Idag pågår i hela västvärlden försök att finansiellt utbilda allmänheten. Vi möts överallt av finansiell reklam. I de nya budskapen om bra finansiellt beteende finns en ny slags moralism – det är tesen i denna avhandlings kritiska genealogi över penningsparandets påbjudna sanningar, moral och känsloliv under två århundraden. LÄS MER

5. 4. Design-led organisations : A multiple-case study of the interplay between design and marketing

   Författare :Ingela Lindahl; Fredrik Nordin; Staffan Brege; Lisbeth Svengren Holm; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Design; marketing; design-led;

   Sammanfattning : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. LÄS MER

7. 5. Social Marketing through Events

   Författare :Henrik Jutbring; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social marknadsföring; Evenemang; Beteendeförändring; Konsumentupplevelser; Publicitet; Framing theory; Social marketing; Events; Behaviour change; Consumer experience; Publicity; Framing theory;

   Sammanfattning : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. LÄS MER