Sökning: "tematisering"

Hittade 4 avhandlingar innehållade ordet tematisering.

  1. 1. Creating customer value in commercial experiences

    Författare :Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

    Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER

  3. 2. Customer value in commercial experiences : Expecting the unexpected

    Författare :Maria Eriksson; Håkan Wiklund; Ingela Bäckström; Pernilla Ingelsson; Su Mi Park-Dahlgaard; Mittuniversitetet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Hedonic Value; Quality; Experiential quality; TQM; Kano model; Attractive Quality; Co-creation; Storytelling; Strong Engagement; Kommersiell upplevelse; Kundvärde; Njutnings- upplevelseinriktat värde; Kvalitet; Upplevelsekvalitet; TQM; Kano-modellen; Attraktiv kvalitet; Samskapa; Storytelling och Starkt engagemang;

    Sammanfattning : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. LÄS MER

  4. 3. Lärarutbildningens olika undervisningspraktiker : En studie av lärarutbildares olika sätt att praktisera sitt professionella uppdrag

    Författare :Marie Jedemark; Pedagogik; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; phenomenography; analytical approach; learning object; teaching object; variation theory; activity theory; professional knowledge; teacher competence; teacher educator; teacher education; Pedagogy and didactics; Pedagogik; didaktik;

    Sammanfattning : The starting point for this dissertation was the reform of the school system in Sweden with consequences for teachers´ work and new demands on their professional knowledge. This thesis aims to illuminate the issue of what professional knowledge student teachers are offered during their time in the university, and how this professional knowledge can be characterised. LÄS MER

  5. 4. Kampen om högt och lågt. Studier i den sena nittonhundratalsromanens förhållande till masskulturen och moderniteten

    Författare :Magnus Persson; Litteraturvetenskap; []
    Nyckelord :HUMANIORA; HUMANITIES; literature criticism; General and comparative literature; Kerstin Ekman; Peter Høeg; Jan Kjærstad; mass culture; crime fiction; postmodernism; high low-culture; literary theory; Allmän och jämförande litteratur; litteraturkritik; litteraturteori; litteraturvetenskap;

    Sammanfattning : The Struggle for High and Low Culture. Studies in the Late Twentieth Century Novel’s Relationship to Mass Culture and Modernity. It is a widespread opinion that the boundaries between high culture and mass culture have become less defined in our postmodern culture. LÄS MER