Sökning: "symbolic value"

Visar resultat 1 - 5 av 72 avhandlingar innehållade orden symbolic value.

1. 1. Värdeskapande gästfrihet : Hur gästfrihet som värde ramas in, etableras och förhandlas i hotellbranschen

   Författare :Jörgen Eksell; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value creation; value co-creation; value-in-use; value of hospitality; value transition; value-in-context; value proposition; symbolic interactionism; service management; service studies; hospitality; hotel industry;

   Sammanfattning : Research in service management and marketing has in the past decade highlighted the concept of value creation. In service organizations value creation is described as a process in which the customer uses a company's value proposition in a meaningful way. LÄS MER

3. 2. Suspended Value : Using Coins as Pendants in Viking-Age Scandinavia (c. AD 800–1140)

   Författare :Florent Audy; Nanouschka Myrberg Burström; Anders Andrén; Dagfinn Skre; Stockholms universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; coin-pendants; archaeology; numismatics; Viking-Age Scandinavia; material culture; economy; religion; craftsmanship; Birka; arkeologi; Archaeology;

   Sammanfattning : The use of coins as pendants is a common practice in the Scandinavian Viking Age (c. AD 800–1140). About three per cent of the coins circulating in Scandinavia show signs of having been adapted for suspension, either with a small hole or a loop. Modifying coins in this way changes the nature of the object. LÄS MER

4. 3. Making B2B Sales Interactions Valuable - A Social and Symbolic Perspective

   Författare :Lena Hohenschwert; Institutet för Ekonomisk forskning; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value Creation; B2B Marketing; Sales Interactions; Symbolic Interactionism; Selling;

   Sammanfattning : Salespeople’s work has always been regarded a crucial contributor to businesses’ value creation by researchers and practitioners alike. As tangible products are not at the core of interactions between salesperson and customer in the context of services-based or non-standardized markets, sales’ role is assigned greater influence in the understanding, creating and delivering of customer value. LÄS MER

5. 4. Distansarbete : Teknik, retorik och praktik

   Författare :Lennart Sturesson; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Telework; rhetoric; discourse; ICT; computer use; symbolic value; utility value; discrepancy; Distansarbete; Sverige; Arbetsmarknad; Hemarbetare; INTERDISCIPLINARY RESEARCH AREAS; TVÄRVETENSKAPLIGA FORSKNINGSOMRÅDEN;

   Sammanfattning : This dissertation, "Telework: technology, rhetoric and practise", deals with the discrepancies between the rhetoric of telework and its practise. Discrepancies are found in three areas. The first is the number of teleworkers, which has never met the expectations and predictions. LÄS MER

7. 5. Dedicated Followers of Fashion : An Economic Geographic Analysis of the Swedish Fashion Industry

   Författare :Atle Hauge; Anders Malmberg; Dominic Power; Louise Crewe; Uppsala universitet; []
   Nyckelord :Social and economic geography; fashion industry; economic geography; branding; industrial system; symbolic value; cool; Kulturgeografi;

   Sammanfattning : In fashion, as in the rest of the economy, the globalisation of taste, power and production now plays a major role. The industry is dominated by fashion capitals like Paris, London or New York, populated by star designers like Tom Ford, Karl Lagerfeld or Jean-Paul Gaultier and controlled through MNC giants like Prada, Gucci, DKNY and Dior, who together influence consumer preferences on a global scale. LÄS MER