Sökning: "supplier role"
Visar resultat 1 - 5 av 61 avhandlingar innehållade orden supplier role.
Sammanfattning : Suppliers provide new technology to firms and are important in firms‟ NPD. It is not sufficient for firms to select the most appropriate technology; they must also select the most appropriate supplier for their NPD. LÄS MER
2. L'influence translinguistique dans l'interlangue française : Étude de la production orale d'apprenants plurilingues
Sammanfattning : The present study concerns cross-linguistic influence in the spoken French of multilingual learners. The main purpose is to investigate to what degree, and in what manner, previously acquired languages (L1, L2(s)) influence the target language, L3. LÄS MER
3. A Method for Customer-driven Purchasing : Aligning Supplier interaction and Customer-driven manufacturing
Sammanfattning : The role of a purchaser has traditionally focused on acquiring standard items at the lowest possible cost. The ability to reduce unit cost has been the key performance indicator for purchasers. Most traditional purchasing strategies thus focus on optimizing this situation, focusing on the supplier interface only and not on customer value. LÄS MER
4. Rekindled Business Relationships : A study of the re-activation process of buyer-supplier relationships in the defence and security industry in Sweden
Sammanfattning : Most research on buyer-supplier relationships has mainly focused on initiating, developing and ending the relationship with suppliers. However, the firm’s possibilities of doing business again with former suppliers have been largely overlooked. LÄS MER
5. Supplier brand image - a catalyst for choice : Expanding the B2B brand discourse by studying the role corporate brand image plays in the selection of subcontractors
Sammanfattning : This thesis discusses brands and branding in a B2B context by investigating the role corporate brand image plays during the selection of subcontractors and, furthermore, how subcontractors might pursue branding as an active communication strategy. The background for these questions can be found in the evolving topics of corporate communications and B2B branding. LÄS MER