Sökning: "successful marketing"
Visar resultat 1 - 5 av 38 avhandlingar innehållade orden successful marketing.
Sammanfattning : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. LÄS MER
Sammanfattning : This study deals with enterprise, i.e. processes driven by individuals in collaboration with others in an ever-changing world. Since Adam Smith´s "Wealth of Nations," theories in the economic science have been developed and refined. LÄS MER
3. An exploration of leisure shopping in retail store environments: Illuminating meanings, manifoldness and dynamics in consumers shopping experiences
Sammanfattning : Shopping has since long been recognized as a possible source of enjoyment. It has been argued that consumers of today devote ever more of their spare time to shopping. Within the domain of marketing, scholars have been successful in outlining consumers' motives for engaging in shopping as a leisure-time enjoyment. LÄS MER
4. Innovative Behaviour of Small Firms : Essays on Small Firms' Internationalisation and Use of Online Channels
Sammanfattning : The spread of information technology and the dissolution of international borders have had a significant impact on the challenges and opportunities faced by today's small and medium-sized enterprises (SMEs). Innovative behaviour on the part of SMEs is a prerequisite for a successful transformation of the opportunities offered by these structural changes into growth and profitability. LÄS MER
Sammanfattning : The successful adoption of new technologies helps governments achieve efficiency in their implementation and delivery of public services to citizens. The objective behind various e-government initiatives has shifted in recent years towards establishing services that cater more to citizens' needs and offer greater accessibility. LÄS MER