Sökning: "strategic"

Visar resultat 11 - 15 av 1347 avhandlingar innehållade ordet strategic.

  1. 11. Strategic moral communication : A metatheoretical and methodological response to the normative perspective on strategic communication

    Författare :Alicia Fjällhed; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; strategic moral communication; moral discourse analysis; discourse ethics; discourse analysis; strategic communication; ethics; morals; discourse; moral communication; moral; kommunikation; etik; diskursetik; diskurs; diskursanalys; strategisk kommunikation;

    Sammanfattning : Strategic communication has long suffered from a reputation of immorality, often being conflated with derogatory terms such as sophistry and propaganda. Scholars in the social sciences have been trained to accept this moralizing idea of strategic communication as a normative point of departure, through influential theories such as Habermas’ discourse ethics and methodological approaches such as critical discourse analysis. LÄS MER

  3. 12. Mind the Mind : Strategic Communication in the Swedish Green Party

    Författare :Emma Svensson; Jakob Svensson; Mats Edenius; Eli Skogerbø; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic Communication; Strategic Political Communication; Election Campaigns; Practice Theory; Strategy as Practice; Objective Mind; Biography; Positioning; Tensions; Medie- och kommunikationsvetenskap; Media and Communication Studies;

    Sammanfattning : An increasingly complex environment and pressure from external publics on organizations to speak consistently challenge contemporary organizations. Strategic communication has been portrayed as offering a method for organizations to handle these complexities and is characterized not only as a rational way to handle problems organization face by centralizing, planning, and controlling, but as inevitable. LÄS MER

  4. 13. Discursive practices in strategic entrepeneurship : discourses and the use of repertoires in two firms

    Författare :Linda Höglund; Claes Hultman; Maria Mårtensson; Björn Bjerke; Bengt Johannisson; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic entrepreneurship; entrepreneurship in established firms; organisational entrepreneurship; opportunity; advantage; discursive psychology; discursive practices; interpretative repertoires; positioning; discursive devices; Business Studies; Företagsekonomi;

    Sammanfattning : This is a thesis in marketing concerned with entrepreneurship in established firms and the discursive practices that take place within a perspective of strategic entrepreneurship. The study of discursive practices in this context assumes a concern with how different aspects of entrepreneurship are produced and consumed by people in text and talk. LÄS MER

  5. 14. Outsourcing strategies for wood product manufactering firms : driving forces and strategic development

    Författare :Daniel Fransson; Linköpings universitet; []
    Nyckelord :Outsourcing; driving forces; strategic development; wood product manufacturing firms; case studies; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : In this thesis outsourcing in the wood product manufacturing sector (WPM) is studied. More specifically, the study aims to describe and analyse outsourcing strategies for firms in the WPM industries (door, floor and window). LÄS MER

  7. 15. Car distribution organization : strategic issues in four configurations

    Författare :Anders Parment; Björn Axelsson; Linköpings universitet; []
    Nyckelord :car industry; distribution; competition; brands; coordination; strategic issues; distribution chains; lean distribution; retail geography; market knowledge; bilmarknaden; distribution; personbilar; marknadsföring; köpbeteende; varumärke; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : This study is concerned with car distribution organization, a context characterized by overcapacity, intense competition, and manufacturers heavily focusing on brands. In the study, different distribution solutions are investigated through applying a framework of four strategic issues. LÄS MER