Sökning: "strategic narrative"

Visar resultat 1 - 5 av 28 avhandlingar innehållade orden strategic narrative.

  1. 1. Organisationer berättar : Narrativitet som resurs i strategisk kommunikation

    Författare :Hanna Sofia Rehnberg; Anna-Malin Karlsson; Mats Landqvist; Viveka Adelswärd; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; narrativity; narrative; story; storytelling; recontextualisation; remediation; intertextuality; narrativitet; berättelse; strategiskt berättande; storytelling; rekontextualisering; remediering; intertextualitet; Scandinavian Languages; Nordiska språk;

    Sammanfattning : The subject of this thesis is the communicative practice of strategic storytelling. The aim of the study is to analyse how storytelling is used and handled by organizations to reach comprehensive organizational goals. LÄS MER

  3. 2. Upplevelseindustrins turistmiljöer : Visuella berättarstrategier i svenska turistanläggningar 1985-2005

    Författare :Per Strömberg; Christina Thunwall; Britt-Inger Johansson; Orvar Löfgren; Uppsala universitet; []
    Nyckelord :Art history; Architecture; Branding; Experience Economy; Hotel J; Icehotel; Storytelling; Strategic Design; Theming; Tourism; Visual Culture; Konstvetenskap; Daftö camping; Stora Hotellet; Upplevelseindustri; History Of Art; konstvetenskap;

    Sammanfattning : This thesis examines tourist establishments – mainly hotels, holiday villages, resorts, theme parks and outlet centers – in the age of the Experience Economy, post-modernism, and branding. The purpose is to analyse tourist environments and resorts from a narrative and ideological perspective, to identify and analyse stories, tales and history as the resources in the designing of Swedish tourist establishments during the period 1985-2005 by a multiple case study. LÄS MER

  4. 3. Julian, God, and the Art of Storytelling : A Narrative Analysis of the Works of Julian of Norwich

    Författare :Godelinde Gertrude Perk; Berit Åström; Virginia Langum; Liz Herbert McAvoy; Umeå universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; English literature; narratology; Middle English; Julian of Norwich; medieval literature; women s writing; engelska; English; Literature; litteraturvetenskap;

    Sammanfattning : This study offers a narrative comparison of A Vision Showed to a Devout Woman and A Revelation of Love, the two texts created by the first known English woman writer, Julian of Norwich (c. 1343 – c. 1416). LÄS MER

  5. 4. I spåren av bröstcancer : att leva med eller utan ett rekonstruerat bröst efter mastektomi

    Författare :Ulrika Fallbjörk; Birgit H Rasmussen; Pär Salander; Yvonne Wengström; Umeå universitet; []
    Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; body image; breast cancer; breast reconstruction; femininity; mastectomy; narrative research; sexuality; bröstcancer; bröstrekonstruktion; intervjuer; kroppsuppfattning; kvinnlighet; mastektomi; narrativ forskning; sexualitet; omvårdnadsforskning med medicinsk inriktning; Caring Sciences;

    Sammanfattning : Bakgrund: I Sverige är bröstcancer den vanligaste formen av kvinnlig cancer och utgör nära en tredjedel av kvinnlig cancer. I behandlingen av bröstcancer har kirurgi en betydande roll. Nära hälften av kvinnorna genomgår mastektomi, men det finns en stor variation inom landet. LÄS MER

  7. 5. Women on sick leave for long-term musculoskeletal pain : Factors associated with work ability, well-being and return to work

    Författare :Mamunur Rashid; Annika Nilsson; Marja-Leena Kristofferzon; Marina Heiden; Katja Boersma; Högskolan i Gävle; []
    Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Biopsychosocial model; musculoskeletal pain; postal survey; prognostic factors; return to work; sick leave; women of working age; work ability and well-being; inget Strategiskt forskningsområde SFO ; no Strategic Research Area SFO ;

    Sammanfattning : Background: Taking sick leave (SL) for long-term musculoskeletal pain (MSP), predominantly in the neck, shoulders and back, is common among women in Sweden. Long-term MSP affects their daily life and causes impaired work ability and long-term SL. LÄS MER