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Visar resultat 1 - 5 av 60 avhandlingar som matchar ovanstående sökkriterier.

1. 1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

   Författare :Michael Funke; Dan Bäcklund; Magnus Eklund; Thomas Pettersson; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

   Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER

3. 2. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021

   Författare :Anna Nyquist; Malin Gawell; Karin Winroth; Herman Stål; Södertörns högskola; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; green industrial marketing; green marketing; industrial marketing; green supply chain management; green supply chains; green marketing strategies; trust; interpretive approach; qualitative content analysis; interview study; case study; Swedish textile service industry; grön industriell marknadsföring; grön marknadsföring; industriell marknadsföring; ledning av gröna leverantörskedjor; gröna leverantörskedjor; gröna marknadsföringsstrategier; tillit; tolkande förhållningssätt; kvalitativ innehållsanalys; intervjustudie; fallstudie; svensk textilserviceindustri; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies;

   Sammanfattning : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. LÄS MER

4. 3. The Multinational Company and Society : A Study of Business Network Relationships in Latin America

   Författare :Anna Ljung; Amjad Hadjikhani; Cecilia Pahlberg; Anna Bengtson; Pervez Ghauri; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; society; multinational company; business network; relationship; non-business actor; interdependence; NGO; CSR; emerging economies;

   Sammanfattning : The role of society for the development of multinational companies’ (MNC) business has so far not attracted much scholarly attention in international marketing. Responding to recent calls for further research relating MNCs with society, the aim of this thesis is to enhance the understanding of the MNC relationship with society. LÄS MER

5. 4. Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons : six rules for marketers

   Författare :Philip DesAutels; Douglas West; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Science and Technology Studies; Unintended Consequences; Marketing; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : Since the 1960’s the customer has been at the focal point of business and the marketer’s job has been one of “identifying and meeting human and social needs” to create and deliver value to the customer. The result is that the marketer straddles the interface between technology and society, serving as both mediator and manager. LÄS MER

7. 5. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study

   Författare :Michelle Rydback; Akmal Hyder; Erik Borg; Aihie Osarenkhoe; David Sörhammar; Södertörns högskola; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; healthcare service marketing; medical tourism; emerging market; service marketing; trust; network; customization; word of mouth; supplementary services; Philippines; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering;

   Sammanfattning : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. LÄS MER