Sökning: "society marketing"

Visar resultat 1 - 5 av 50 avhandlingar innehållade orden society marketing.

  1. 1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    Författare :Michael Funke; Dan Bäcklund; Magnus Eklund; Thomas Pettersson; Uppsala universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER

  2. 2. The Multinational Company and Society : A Study of Business Network Relationships in Latin America

    Författare :Anna Ljung; Amjad Hadjikhani; Cecilia Pahlberg; Anna Bengtson; Pervez Ghauri; Uppsala universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; society; multinational company; business network; relationship; non-business actor; interdependence; NGO; CSR; emerging economies;

    Sammanfattning : The role of society for the development of multinational companies’ (MNC) business has so far not attracted much scholarly attention in international marketing. Responding to recent calls for further research relating MNCs with society, the aim of this thesis is to enhance the understanding of the MNC relationship with society. LÄS MER

  3. 3. The Multinational Company and Society : A Study of Business Network Relationships in Latin America

    Författare :Anna Ljung; Amjad Hadjikhani; Cecilia Pahlberg; Anna Bengtson; Pervez Ghauri; Företagsekonomiska institutionen Uppsala universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; society; multinational company; business network; relationship; non-business actor; interdependence; NGO; CSR; emerging economies;

    Sammanfattning : The role of society for the development of multinational companies’ (MNC) business has so far not attracted much scholarly attention in international marketing. Responding to recent calls for further research relating MNCs with society, the aim of this thesis is to enhance the understanding of the MNC relationship with society. LÄS MER

  4. 4. Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons : six rules for marketers

    Författare :Philip DesAutels; Luleå tekniska universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Science and Technology Studies; Unintended Consequences; Marketing; Information technology - Other information technology; Business Economics - Business studies; Informationsteknik - Övrig informationsteknik; Ekonomi - Företagsekonomi; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : Since the 1960’s the customer has been at the focal point of business and the marketer’s job has been one of “identifying and meeting human and social needs” to create and deliver value to the customer. The result is that the marketer straddles the interface between technology and society, serving as both mediator and manager. LÄS MER

  5. 5. Social Marketing through Events

    Författare :Henrik Jutbring; Göteborgs universitet; Göteborgs universitet; Gothenburg University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social marknadsföring; Evenemang; Beteendeförändring; Konsumentupplevelser; Publicitet; Framing theory; Social marketing; Events; Behaviour change; Consumer experience; Publicity; Framing theory;

    Sammanfattning : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. LÄS MER