Sökning: "services marketing"

Visar resultat 6 - 10 av 93 avhandlingar innehållade orden services marketing.

  1. 6. Marketing for Life Cycle Thinking

    Författare :Emma Rex; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Green marketing; LCA practice; Organisational theory; Interpretive research; Industry practices; Life cycle thinking LCT ; Sensemaking; Life cycle management LCM ; Functionalist research; Environmental management;

    Sammanfattning : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. LÄS MER

  3. 7. Fading Customer Relationships

    Författare :Helena Åkerlund; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Fading; relationship marketing; services; loyalty; Business studies; Företagsekonomi;

    Sammanfattning : .... LÄS MER

  4. 8. Marknadsföring och inköp av konsulttjänster : en studie av egenskaper och beteenden i producenttjänstmarknader

    Författare :Evert Gummesson; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : .... LÄS MER

  5. 9. Understanding the relationships between bank-customer relations, financial advisory services and saving behavior

    Författare :Cecilia Hermansson; Kent Eriksson; Lars Engwall; KTH; []
    Nyckelord :Saving behavior; consumer finance; consumer financial decision making; financial services; relationship marketing; exchange forms; saving motives; risk attitudes; financial literacy; Företagsekonomi; Business Studies;

    Sammanfattning : While the saving environment has become more complex in recent years, so has the demand for individual activity. Important impetuses include financial deregulation, globalization, technological change, and reformed pension systems. LÄS MER

  7. 10. The purchasing of technical consultancy services : a case study of buyer-seller relationships

    Författare :Peter Lageson; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : This thesis focuses on how a corporation's purchasing of technical consultancy services can be described. The research problem is formulated in the light of the changing role of marketing and the shift from a transactional to a more relational approach. LÄS MER