Sökning: "services marketing"

Visar resultat 21 - 25 av 93 avhandlingar innehållade orden services marketing.

1. 21. De säger att nätbutik är bekvämt

   Författare :Malin Sundström; Högskolan i Borås; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internet shopping; online store; convenience; convenient; consumer; internet customer; marketing;

   Sammanfattning : The starting point of this dissertation is the increasing number of Swedish consumers who use the Internet for shopping. Convenience is said to be an important ground for this choice. However, there are few studies that attempt to understand the true meaning of convenience. LÄS MER

3. 22. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence

   Författare :Christine Pitt; Esmail Salehi-Sangari; Julie Tinson; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Automated text analysis; content analysis; artificial intelligence-based tools; dictionary-based tools; marketing focus activity ies ; creation; experience; Automatiserad textanalys; innehållsanalys; artificiella intelligens-baserade verktyg; ordbok-baserade verktyg; marknadsfokusaktivitet er ; skapande; erfarenhet; Industriell ekonomi och organisation; Industrial Economics and Management;

   Sammanfattning : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. LÄS MER

4. 23. Energy Services in Sweden - Customer Relations towards Increased Sustainability

   Författare :Kerstin Sernhed; Energihushållning; []
   Nyckelord :demand-side management; district heating; electricity; Customer relations; district-heating marketing strategies; load management; feedback;

   Sammanfattning : Energy use and supply are evident issues to consider for a sustainable development, where the economic, social and environmental aspects are all important. In large grid-bound systems, the supply of energy is usually a rather invisible activity and the contacts between household custo-mers and utilities are sometimes only repre-sented through the energy bill. LÄS MER

5. 24. Ownership or Access? : A study of mobility services in the access economy

   Författare :Brenda Nansubuga; Christian Kowalkowski; Erik Sundin; Tobias Schäfers; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : The access economy is a business model emphasizing temporary access and usage over permanent ownership, centered on the renting of products among individuals or organizations. Endorsed by the media, analysts, and researchers, access-based services, which allow customers to pay for the temporary use of a product without owning it, have gained popularity in various consumer and business-to-business industries, including mobility, fashion, and mechanical equipment. LÄS MER

7. 25. Innovation and network development of logistics firms

   Författare :Lianguang Cui; Susanne Hertz; Thomas Johnsen; Shong-Iee Ivan Su; Jönköping University; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : This compilation thesis consists of a cover and five appended articles. The research purpose of this thesis is to investigate the third party logistics phenomena from the logistics firm’s perspective with a focus on logistics innovation and network development. The thesis applies a qualitative research method and employs multiple case studies. LÄS MER