Sökning: "reklamfilm"

Hittade 2 avhandlingar innehållade ordet reklamfilm.

  1. 1. I teatralitetens brännvidd : Om Ingmar Bergmans filmkonst

    Författare :Christo Burman; Per Ringby; Maaret Koskinen; Erik Hedling; Umeå universitet; []
    Nyckelord :HUMANITIES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANIORA; HUMANIORA; HUMANITIES; HUMANITIES; Ingmar Bergman; film style and aesthetics; theatricality; theatre; intermediality; interartiality; gaze; framing; acting; tracking shot; mask; close-up; photography; commercial; biographical legend; cameo appearance; phenomenology; hermeneutics; verfremdung; theatrum mundi; Ingmar Bergman; filmstil; estetik; teatralitet; teater; intermedialitet; interartialitet; blick; ram; skådespeleri; kameraåkning; mask; närbild; fotografi; reklamfilm; biografisk legend; cameo-framträdande; fenomenologi; hermeneutik; verfremdung; theatrum mundi; Literature; Litteraturvetenskap; Film; Filmvetenskap; Theatre; Teatervetenskap; Literature; litteraturvetenskap;

    Sammanfattning : The aim of this dissertation is to discuss and exemplify the use of theatre and theatricality in the film aesthetics of Ingmar Bergman (1918-2007). The main primary material of the study consists of a selection of Bergman’s films: the nine commercials made for Bris soap (1951-1953) and the feature films Sawdust and Tinsel (1953), Smiles of a Summer Night (1955), The Seventh Seal (1957), The Magician (1958), Through a Glass Darkly (1961), Winter Light (1963), The Silence (1963), Persona (1966), The Ritual (1969), Scenes from a Marriage (1973), Fanny and Alexander (1983) and Saraband (2003). LÄS MER

  2. 2. Die ,schwedische‘ Lösung : Eine kultursemiotisch orientierte Untersuchung der audiovisuellen Werbespots von IKEA in Deutschland

    Författare :Jennie Mazur; Bo Andersson; Göran Sonesson; Bernd Henningsen; Uppsala universitet; []
    Nyckelord :Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; interkulturell kommunikation; kultursemiotik; tyska; IKEA; reklamfilm; reklamspråk; kultur; sverigebilder; identiteter; Tyska; German;

    Sammanfattning : The Swedish furniture company IKEA is famous worldwide for its successful advertising and communication strategies. In the years 1997–2007, the company attained a very prominent status in Germany through audiovisual advertisements in the mass media of television and the Internet, including YouTube. LÄS MER