Sökning: "reklamfilm"
Hittade 2 avhandlingar innehållade ordet reklamfilm.
1. I teatralitetens brännvidd : Om Ingmar Bergmans filmkonst
Sammanfattning : The aim of this dissertation is to discuss and exemplify the use of theatre and theatricality in the film aesthetics of Ingmar Bergman (1918-2007). The main primary material of the study consists of a selection of Bergman’s films: the nine commercials made for Bris soap (1951-1953) and the feature films Sawdust and Tinsel (1953), Smiles of a Summer Night (1955), The Seventh Seal (1957), The Magician (1958), Through a Glass Darkly (1961), Winter Light (1963), The Silence (1963), Persona (1966), The Ritual (1969), Scenes from a Marriage (1973), Fanny and Alexander (1983) and Saraband (2003). LÄS MER
2. Die ,schwedische‘ Lösung : Eine kultursemiotisch orientierte Untersuchung der audiovisuellen Werbespots von IKEA in Deutschland
Sammanfattning : The Swedish furniture company IKEA is famous worldwide for its successful advertising and communication strategies. In the years 1997–2007, the company attained a very prominent status in Germany through audiovisual advertisements in the mass media of television and the Internet, including YouTube. LÄS MER