Sökning: "reklam publik"

Hittade 2 avhandlingar innehållade orden reklam publik.

  1. 1. TV FOR CHILDREN : How the Swedish Public Service Television Imagines a Child Audience

    Författare :Åsa Pettersson; Anna Sparrman; Bengt Sandin; Cynthia Carter; Linköpings universitet; []
    Nyckelord :Children; television; public service; child audience; TV programming; Barn; TV; public service; barnpublik; TV program;

    Sammanfattning : The study explores how the Swedish public service TV institution imagines a child audience in a societal context where the broadcasting landscape hastransformed greatly over the past thirty years and where TV is seen to  constitute both risks and benefits for children. The concept of TV for children is established to broaden the scope for studying what has been broadcast for a child audience on public service TV. LÄS MER

  3. 2. L'immagine pubblicitaria dell'olio d'oliva, della pasta e del caffè : uno studio comparativo sulla ricezione

    Författare :Christine Wikman; Italienska; []
    Nyckelord :HUMANIORA; HUMANITIES; semiotik; semantik; Grammatik; semiotics; syntax; semantics; Grammar; print ads; Advertising; Swedish; Italian; olive oil; comparative study; pasta; coffee; values; culturally specific patterns interpretation; connotations; sender; receiver; socio-cultural context; shared knowledge; implications; inferences; implicit information; co-operation; sender?s intended meaning encyclopaedic and cultural background knowledge; reception; Humaniora; Humanities; Applied linguistics; foreign languages teaching; sociolinguistics; Tillämpad lingvistik; undervisning i främmande språk; sociolingvistik; Italian language and literature; Italienska språk och litteratur ;

    Sammanfattning : The aim of this study is to describe how Italian advertising for olive oil, pasta and coffee reflects traditions, customs and culturally specific patterns regarding the ways in which these products are used in Italy, and how these culturally specific patterns are interpreted by native readers and non-native readers (Swedish students). The study is based on 22 Italian and 22 Swedish interpretations of three Italian print ads for olive oil, pasta and coffee. LÄS MER