Sökning: "reflexive ethnography"

Visar resultat 1 - 5 av 17 avhandlingar innehållade orden reflexive ethnography.

  1. 1. Rhetorical business : A study of marketing work in the spirit of contradiction

    Författare :Tomas Nilsson; Institutionen för tjänstevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marketing practice; Marketing work; Rhetoric; Argumentation; Sophists; Knowledge-intensive services; Professional services; Consulting; Ethnography; Marketing; Marknadsföring;

    Sammanfattning : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. LÄS MER

  2. 2. The body in pain and pleasure : an ethnography of mixed martial arts

    Författare :Magnus Stenius; Marianne Liliequist; Håkan Berglund-Lake; Orvar Löfgren; Umeå universitet; []
    Nyckelord :HUMANITIES; HUMANIORA; HUMANIORA; HUMANITIES; MMA; Violence; Embodiment; UFC; Gender; Masculinity; Pain; Flow; Ethnography; Ethnology; etnologi;

    Sammanfattning : Mixed Martial Arts (MMA) is a sport on the rise within the field of martial arts in which competitors fight in a cage and utilize full-contact movements using their fists, elbows, and knees as well as kicks, other strikes, and submission techniques to defeat their opponents. MMA has become a modern social movement in combat sports that has become globalized in a short time and is the fastest growing sport in the world. LÄS MER

  3. 3. Kronopolis : Tid, makt och medialisering i Malmö

    Författare :Fredrik Edin; Henrik Örnebring; Linda Ryan Bengtsson; Eva Kingsepp; Staffan Ericson; Karlstads universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Mediatization; ethnography; power-chronography; speculative rhythms; temporal power relations; Medialisering; etnografi; maktkronografi; spekulativa rytmer; tids-liga maktrelationer.; Media and Communication Studies; Medie- och kommunikationsvetenskap;

    Sammanfattning : Syftet med den här etnografin är att undersöka hur medialiseringen påverkar stadslivet i Malmö, särskilt ur ett tidsligt perspektiv. Föremål för studien är de tidsliga maktrelationer och linjära rytmer – som arbete och konsumtion – som medialiseringen ger upphov till i det urbana rummet. LÄS MER

  4. 4. Imagining Tourist Spaces as Living Spaces : Towards a Relational Approach to Alternatives and Morals in Tourism

    Författare :Solene Prince; Dimitri Ioannides; Sandra Wall-Reinius; Kevin Hannam; Mittuniversitetet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Rural tourism; Volunteer tourism; ethnography; narratives; Bornholm; Sólheimar eco-village;

    Sammanfattning : Many actors are taking advantage of the flexible barriers to entry of the tourist industry to engage in the production of varied forms of tourism closely related to their lifestyle, professional and communal ambitions. With the increased popularity of forms of tourism bringing the guest close to the host, it becomes relevant to ask questions related to lived experiences and close encounters in tourism scholarship. LÄS MER

  5. 5. Biologiämnets texter : text, språk och lärande i en språkligt heterogen gymnasieklass

    Författare :Pia Nygård Larsson; Språk- och litteraturcentrum; []
    Nyckelord :HUMANIORA; HUMANITIES; textbook analysis; systemic functional linguistics; upper secondary biology; scientific literacy; Swedish as a second language; bilingual students; scaffolding; multimodality; ethnography; textbook analysis; language and learning;

    Sammanfattning : This study concerns text, language, and learning in a linguistically heterogeneous upper secondary class in Sweden where students aged 16 to 17 are studying biology. One starting point for the dissertation is the importance of language in all school subjects. LÄS MER