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1. Persuasiveness in the discourse of wine : The rhetoric of Robert Parker
Sammanfattning : The primary purpose of this study is to explore a case of remarkably powerful contemporary rhetoric, namely Robert Parker’s wine writing, which has had an unprecedented impact in the world of prestigious wine for more than two decades. Parker, an American autodidact who gave up his career in law to become a fulltime wine critic, is considered the most influential critic of all time. LÄS MER
2. Gör som jag säger! igen och igen : om lojalitet och lek i marknadsföringen: en beskrivning av legitimeringssystematik
Sammanfattning : Marknadsföring bildar ett system av kompetenser baserade på kunskap om förfarande. Beroende på hur förfarandet är beskrivet så faller kunskapen ut. LÄS MER
3. Recommendation changes in walls of glass : perceived roles and relative importance of direct contacts
Sammanfattning : The equities recommendations of financial analysts to investors are often seen as mysterious created through skilled handcraft difficult to understand for the uninitiated. The core issue in this study is connected to the stock market functioning and the ability of analysts to disclose reliable and similar information to investors. LÄS MER
4. Creating & Enabling the Useful Service Discovery Experience : The Perfect Recommendation Does Not Exist
Sammanfattning : We are rapidly entering a world with an immense amount of services and devices available to humans and machines. This is a promising future, however there are at least two major challenges for using these services and devices: (1) they have to be found and (2) after being found, they have to be selected amongst. LÄS MER
5. Context-Aware Optimized Service Selection with Focus on Consumer Preferences
Sammanfattning : Cloud computing, mobile computing, Service-Oriented Computing (SOC), and Software as a Service (SaaS) indicate that the Internet emerges to an anonymous service market where service functionality can be dynamically and ubiquitously consumed. Among functionally similar services, service consumers are interested in the consumption of the services which perform best towards their optimization preferences. LÄS MER