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Visar resultat 1 - 5 av 27 avhandlingar som matchar ovanstående sökkriterier.

  1. 1. Den dolda offentligheten : Kvinnlighetens sfärer i 1800-talets svenska högreståndskultur

    Författare :Marie Steinrud; Gösta Arvastson; Gudrun Andersson; Inger Lövkrona; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Aristocracy; nobility; public; private; gender; 19th Century; Sweden; Adel; kvinnor; offentligt; privat; genus; 1800-talet; Sverige; Ethnology; Etnologi;

    Sammanfattning : This thesis is an analysis of the every day life and culture of Swedish noble women during the 19th century from the perspective of the public-private dichotomy. The aim of the dissertation is to show how the dichotomy affected women’s lives and how gender differences were created and preserved according to the notion of the dichotomy. LÄS MER

  3. 2. Social Marketing through Events

    Författare :Henrik Jutbring; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social marknadsföring; Evenemang; Beteendeförändring; Konsumentupplevelser; Publicitet; Framing theory; Social marketing; Events; Behaviour change; Consumer experience; Publicity; Framing theory;

    Sammanfattning : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. LÄS MER

  4. 3. De synliga : nyhetskällor i svensk storstadsmorgonpress

    Författare :Anders Sahlstrand; Knut Helland; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; news sources; news quality; public interest; democracy; major Swedish morning papers; publicity; source strategies; Media and communication studies; Medie- och kommunikationsvetenskap; Journalism; journalistik;

    Sammanfattning : The objective of this thesis is to analyze the identifiable sources in the major Swedish morning papers, to explain the results from the analysis and compare the results with a set of norms to assess the quality of the news.The thesis uses two theoretical approaches. LÄS MER

  5. 4. Att ordna staden : Den nya storstadspolitiken växer fram

    Författare :Susanne Urban; Sven E O Hort; Mats Franzén; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; town planning; urban sociology; neighbourhood; planning ideal; publicity; ethnic housing segregation; integration; public realm; Jürgen Habermas; social problems; participation; metropolitan policy; integration policy; Samhällsplanering; urbansociologi; grannskap; planeringsideal; offentlighet; etnisk bostadssegregation; integration; offentlig sfär; Jürgen Habermas; samhällsproblem; delaktighet; storstadspolitik; integrationspolitik; Huddinge; Sociology; Sociologi; SOCIAL SCIENCES;

    Sammanfattning : The sociology of the city has two faces: one of threat and one of promises. Originally, the city was portrayed as a threat to social life and individual identity, while, in contrast, the neighbourhood was seen to include the promise of restoring basic social relations to the web of city life. LÄS MER

  7. 5. Facing clutter : on message competition in marketing communications

    Författare :Sara Rosengren; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Could you tell me how many marketing messages you've seen or heard since you woke up this morning? Probably the answer is no. Messages stemming from advertising, promotions, PR, direct marketing, and salesmen are everywhere. LÄS MER