Sökning: "publicitet"

Hittade 3 avhandlingar innehållade ordet publicitet.

  1. 1. Publicitet för medborgsmannavett : Det nationellt svenska i Stockholmstidningar 1810-1831

    Författare :Henrik Edgren; Torkel Jansson; Lars Petterson; Henrik Höjer; Cecilia Rosengren; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; History; Sweden 1810–1831; freedom of the press; public life; national; patriotic; radical; conservative; national identity; civics; ethno-cultural; Historia; History subjects; Historieämnen; Historia; History;

    Sammanfattning : The aim of this thesis is to use social debate in political newspapers to study how Swedish national identity was constructed in the period between 1810 and 1831. Never before has the Swedish political press and national identity in the early nineteenth century been analysed using such an approach. LÄS MER

  3. 2. Social Marketing through Events

    Författare :Henrik Jutbring; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social marknadsföring; Evenemang; Beteendeförändring; Konsumentupplevelser; Publicitet; Framing theory; Social marketing; Events; Behaviour change; Consumer experience; Publicity; Framing theory;

    Sammanfattning : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. LÄS MER

  4. 3. Att gestalta en region : Källornas strategier och mediernas föreställningar om Öresund

    Författare :Jesper Falkheimer; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media Analysis; Öresund Region; Sources; Transnational Journalism; Public Relations; Press and communication sciences; News Management; media; Journalistik; media; kommunikation;

    Sammanfattning : The Öresund Bridge between Denmark and Sweden was inaugurated in the year 2000, connecting the city of Malmö and the Danish capital Copenhagen. The bridge was an important move towards the visionary realisation of a transnational Öresund Region. In this dissertation the communicative aspects of the regional process are put in focus. LÄS MER