Sökning: "programs"

Visar resultat 1 - 5 av 1562 avhandlingar innehållade ordet programs.

  1. 1. On the Value of Customer Loyalty Programs - A Study of Point Programs and Switching Costs

    Författare :Henrik Sällberg; Linköpings universitet; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; loyalty programs; point programs; switching costs; Computer science; Datavetenskap; Economic Information Systems; Ekonomiska informationssystem;

    Sammanfattning : The increased prevalence of customer loyalty programs has been followed by an increased academic interest in schemes. This is partly because the Internet has made competition 'one click away'. It is also because information technology has made it more economical for firms to collect customer information by way of loyalty programs. LÄS MER

  3. 2. Customer Rewards Programs : Designing Incentives for Repeated Purchase

    Författare :Henrik Sällberg; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer rewards program; incentives; repeated purchase; delayed reward; membership levels; group reward; consumption habit; non-linearity;

    Sammanfattning : Firms have since long given their regular customers special treatment. With the help of IT, many firms have established formal ways to do this. An example is a so-called customer rewards program (CRP), by which the firm rewards the customer for repeated purchase. Firms allocate large resources in these programs with millions of customers enrolled. LÄS MER

  4. 3. Enabling Perceptions of Management Controls : Evidence from International Development Programs

    Författare :Raymond Ndikumana; Tobias Johansson-Berg; Lili-Anne Kihn; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Enabling control; perceptions; development programs; PLS-structural equation modeling; empowerment; performance;

    Sammanfattning : A key challenge for management accounting and control is the extent to which the control’s intentions correlate with how it is received and perceived by those who are subject to it. Building on Adler & Borys’ (1996) enabling and coercive bureaucracy, this thesis explores the role of perception; that is, local actors consider controls as enabling their work instead of privileging only those at the top. LÄS MER

  5. 4. The Impact of Loyalty Programs on Customer Loyalty: Multiple Case Studies on Business to Business (B2B) Loyalty Programs in the Air Cargo Market

    Författare :Muneer Jahwash; Esmail Salehi-Sangari; Mana Farshid; Nidal Dwaikat; Aristeidis Theotokis; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer loyalty; loyalty programs; airline cargo; factors that enhance loyalty; challenges of loyalty programs; benefits of loyalty programs; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Air cargo plays a crucial role in air transport and the globalized economy; this study investigates airline cargo's current practices and marketing tools that enhance customer loyalty. There is an obvious lack of literature on the key drivers of customer loyalty and loyalty programs in the domain of air cargo. LÄS MER

  7. 5. Efficient Software Implementation of Stream Programs

    Författare :Gustav Cedersjö; Institutionen för datavetenskap; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; stream programs; dataflow with firing; Kahn processes; compilers; actor machine;

    Sammanfattning : The way we use computers and mobile phones today requires large amounts of processing of data streams. Examples include digital signal processing for wireless transmission, audio and video coding for recording and watching videos, and noise reduction for the phone calls. LÄS MER