Sökning: "product differentiation"
Visar resultat 1 - 5 av 71 avhandlingar innehållade orden product differentiation.
Sammanfattning : The purpose of this thesis is to analyze the influence of knowledge on the export performance of firms in different regions. More specifically, this study focuses on the impact of knowledge on the structure of regional export flows, in terms of horizontal and vertical product differentiation, as well as the geographical distribution of export flows. LÄS MER
Sammanfattning : Product modularization and product platforms constitute two major approaches to product architecture management. These concepts are applied to enable firms to cost-efficientlyprovide a high degree of product variety and to achieve a high level of strategic flexibility. LÄS MER
Sammanfattning : The literature presents a number of advantages regarding companies’ strategic focus on product design, arguing that the dimension of visual aesthetics in products may help a company to create commercial success, e.g. through product differentiation and as a means of company brand recognition. LÄS MER
Sammanfattning : Embodied in the concept of functional products is a shift in view for manufacturing companies as providers of physical artefacts to service providers. Furthermore, differentiation by offering added value, increased commitment towards customers, life-cycle commitment for the physical artefact and close collaboration between manufacturing companies are characteristics of the concept of functional products. LÄS MER
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