Sökning: "pr"

Visar resultat 16 - 20 av 213 avhandlingar innehållade ordet pr.

1. 16. Predictive markers for tamoxifen response in primary breast cancer

   Författare :Maria Stendahl; Malmö Patologi; []
   Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; cancer; General pathology; Cytologi; onkologi; prognosis; Cytology; oncology; cancerology; predictive marker; p27; cyclin D1; tamoxifen; PR; breast cancer; ER; pathological anatomy; Patologi allmän ; patologisk anatomi;

   Sammanfattning : It is well-known that a majority of breast cancers are hormone-dependent, making endocrine therapy an important adjuvant treatment after surgery. Susceptibility to endocrine treatment is determined by the presence of estrogen receptors (ER) and progesterone receptors (PR) in the tumors. LÄS MER

3. 17. Från ingenjörskonst till informatörskonst : studier av PR och riskkommunikation

   Författare :Mats Eriksson; Stig Arne Nohrstedt; Larsåke Larsson; Rolf Lidskog; Ragnar Löfstedt; Örebro universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public relations; Risk communication; Organisational learning; Nuclear waste; Case studies; SKB; Rohm and Haas; Preem raffinaderi; Scanraff; medie- och kommunikationsvetenskap; Media and communication studies; Medie- och kommunikationsvetenskap; Media and Communication Studies; Medie- och kommunikationsvetenskap;

   Sammanfattning : This thesis discusses the external risk communication of industrial companies. Such risk communication is here viewed as a division of the companies’ PR operations. There are some central weak points in current risk communication research. LÄS MER

4. 18. Malmös omvandling: från arbetarstad till kunskapsstad : En diskursanalytisk studie av Malmös förnyelse

   Författare :Veselinka Möllerström; Medie- och kommunikationsvetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; pr; communication; city branding; urban regeneration; image; Malmo;

   Sammanfattning : Increasingly cities compete for tourist dollars, shoppers, financial investments, know-how and tax-payers by bolstering the cities images as centers of creativity, innovation, knowledge, art, design and so forth. Accelerated and intensified globalization, technological advances, market deregulations,de-industrializations and socio-economic change have urged cities, especially former industrial cities, to remake their image and to develop a new identity. LÄS MER

5. 19. Företags ansvar/Marknadens retorik. En analys av företags strategiska kommunikationsarbete

   Författare :Magnus Fredriksson; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Rhetoric; Public relations; PR; Corporate identity; Corporate brand; Corporate social responsibility; CSR; Reflexive modernity;

   Sammanfattning : The aim of this study is to analyse what rhetoric of responsibility Swedish corporations presents and the structural determinants fur such presentations. Corporate identity is the managerial use of rhetoric and other symbolical means to (re)present the corporation’s values, self-understanding and the interpretations made of the world. LÄS MER

7. 20. Managing Complex Environmental Risks for Sustainable Development

   Författare :Mikael Karlsson; Karlstads universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Sustainable development; risk assessment; risk management; complexity; trust; scientific uncertainty; hazardous chemicals; genetically modified organisms; reflexive modernization; ecological modernization; environmental policy; polluter pays principle; pr; Miljö- och energisystem; Environmental and Energy Systems;

   Sammanfattning : The thesis is concerned with the problematic question on how to manage complex environmental risks in a way that promotes sustainable development. While there are some positive signs on progressive and successful environmental policy, environmental change resulting from human activities still causes severe problems and risks worldwide. LÄS MER