Sökning: "pr och kommunikation"

Visar resultat 1 - 5 av 7 avhandlingar innehållade orden pr och kommunikation.

  1. 1. "Framtiden tillhör informatörerna” : samhällsinformationens formering i Sverige 1965–1975

    Författare :Fredrik Norén; Pelle Snickars; Johan Jarlbrink; Marie Cronqvist; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public information; governmental information; public campaign; Sweden; digital humanities; digital text analysis; 1960s; 1970s; network; PR-history; cultural histories of media; conceptual history; medie- och kommunikationsvetenskap; media and communication studies;

    Sammanfattning : This dissertation is about the formation of governmental information in Sweden during the period 1965 to 1975. During this period information related issues were high up on the political agenda, in Sweden and internationally. LÄS MER

  3. 2. Att gestalta en region : Källornas strategier och mediernas föreställningar om Öresund

    Författare :Jesper Falkheimer; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media Analysis; Öresund Region; Sources; Transnational Journalism; Public Relations; Press and communication sciences; News Management; media; Journalistik; media; kommunikation;

    Sammanfattning : The Öresund Bridge between Denmark and Sweden was inaugurated in the year 2000, connecting the city of Malmö and the Danish capital Copenhagen. The bridge was an important move towards the visionary realisation of a transnational Öresund Region. In this dissertation the communicative aspects of the regional process are put in focus. LÄS MER

  4. 3. Malmös omvandling: från arbetarstad till kunskapsstad : En diskursanalytisk studie av Malmös förnyelse

    Författare :Veselinka Möllerström; Medie- och kommunikationsvetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; pr; communication; city branding; urban regeneration; image; Malmo;

    Sammanfattning : Increasingly cities compete for tourist dollars, shoppers, financial investments, know-how and tax-payers by bolstering the cities images as centers of creativity, innovation, knowledge, art, design and so forth. Accelerated and intensified globalization, technological advances, market deregulations,de-industrializations and socio-economic change have urged cities, especially former industrial cities, to remake their image and to develop a new identity. LÄS MER

  5. 4. Communication about eating difficulties after stroke : from the perspectives of patients and professionals in health care

    Författare :Eva Carlsson; Anna Ehrenberg; Margareta Ehnfors; Birgitta Sidenvall; Örebro universitet; []
    Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Continuity of care; documentation; eating difficulties; nursing; qualitative interview; record audit; stroke; Caring sciences; Vårdvetenskap; Vårdvetenskap; Nursing Science;

    Sammanfattning : Stroke is one of the major causes of eating difficulties (EDs). It is one of the leading causes of death and disability and one of the most important factors contributing to health-care costs. LÄS MER

  7. 5. The Communicative State : Political Public Relations and the Rise of the Innovation Hype in Sweden

    Författare :Jacob Stenberg; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public relations; Strategic Communication; Governmentality; discourse; government communication; government agencies; Public relations; political public relations; critical public relations; strategic communication; discourse; governmentality; government communication; political hype; government agencies;

    Sammanfattning : Government agencies in Sweden are experiencing a communicative turn where notions concerning branding, image and identity have become standardized tools and concerns. Public relations, with its focus on persuasion and creating relations with external actors, is part of this communicative turn. LÄS MER