Sökning: "place marketing"

Visar resultat 21 - 25 av 76 avhandlingar innehållade orden place marketing.

1. 21. Planering för framsteg och gemenskap : Om den kommunala utvecklingsplaneringens idémässiga förutsättningar

   Författare :Dalia Mukhtar-Landgren; Statsvetenskapliga institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Planning; legitimacy; municipality; Sweden; development; progress; community; rationality; homogenity; heterogenity; place marketing; urban renewal;

   Sammanfattning : What are the discursive pre-conditions for planning? In this dissertation the author analyzes and critically assesses the assumptions which underlie our thinking about planning. This is done in an analysis of firstly, how planning is legitimized, and secondly, what consequences these forms of legitimation have for planning theory as well as for planning as a political practice. LÄS MER

3. 22. Servicescape for Digital Wellness Services for Young Elderly

   Författare :Hans Allmér; Christer Carlsson; Pirkko Walden; Anna Sell; Leif Marcusson; Siw Lundqvist; Anna Ståhlbröst; Finland Åbo Akademi University; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Informatik; Information Systems; Marketing; Marknadsföring;

   Sammanfattning : In this thesis digital wellness services (DWSs) are in focus. The DWSs are services provided through digital devices, such as smartphones, bracelets, and tablets, by using digital environments such as Internet, cloud services, and websites. LÄS MER

4. 23. Experiencing sense of place in a virtual environment : real in the moment?

   Författare :Ingvar Tjøstheim; Rikard Harr; John Waterworth; Phil Turner; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; telepresence; perception; sense of place; virtual tourism; video-games; digital humaniora; digital humanities;

   Sammanfattning : The main goal of this thesis is to contribute to telepresence research by investigating a sightseeing experience in a virtual environment (VE) and by discussing insights from theories of telepresence, perception, experience of place, marketing and philosophy. The empirical work concerns a sightseeing experience, a visit to a city in a videogame (the VE). LÄS MER

5. 24. Mediatized tourism : The convergence of media and tourism performances

   Författare :Maria Månsson; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Sense of place; Popular culture; Performance; Mediatization; Film tourism; Destination marketing; Convergence; The Da Vinci Code;

   Sammanfattning : Popular culture and tourism are intertwining. The use of film and literature amongst destination marketing organisations is a global trend, but how can we understand this phenomenon and all the processes involved? Up to now popular culture and tourism have been researched mainly from a single media perspective. LÄS MER

7. 25. I persuadörernas verkstad. Marknadsföring i Sverige 1920-1965 : En studie av ord och handling hos marknadens aktörer

   Författare :Kenth Hermansson; Helene Brembeck; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; marketing history; distribution; advertising; MEA; Barnängen; window display; market research; clothing; cosmetics; Richard Tedlow; Affärsekonomi; Stanley C Hollander; consumption; trade; department store; retailing; Economic History; ekonomisk historia;

   Sammanfattning : A basic assumption in the thesis is that the expansion of production and consumption in the Swedish society during the first half of the 20th century involved market as well as consumer activities of a new kind.The thesis explores the development and practice of marketing towards consumers as a main activity of actors in the market, how it was formulated in textbooks an trade journals and followed up in the activity of two Swedish companies (Barnängen and MEA, Militärekiperingsaktiebolaget). LÄS MER