Sökning: "place marketing"
Visar resultat 16 - 20 av 76 avhandlingar innehållade orden place marketing.
16. Commercialising social media : a study of fashion (blogo)spheres
Sammanfattning : A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social media and their potential implications for marketing. LÄS MER
17. Producing, branding and managing multifaceted tourist destinations: Cartagena, Colombia, as a study case
Sammanfattning : The present dissertation intends to unveil some of the dynamics and processes found in multifaceted destinations. Two broad conceptual areas are considered in order to conceptualize and analyse the issues found in such places: destination making and destination management. LÄS MER
18. A World of Myths : World Literature and Storytelling in Canongate's Myths series
Sammanfattning : This thesis discusses contemporary publishing within the global, literary system through the prism of the transnational publishing project the Myths series, initiated by Scottish publishing house Canongate Books in 2005. By combining the perspectives of world literature studies and sociology of literature, I explore the conception, development and communication around the Myths series (today published in forty countries) in relation firstly to the contemporary changes in the publishing industry, situated within a more general literary debate on globalisation and cultural diversity and secondly the rise of a social order epitomised under the umbrella term “new economy”, in which the practice of strategic communication or marketing storytelling has become increasingly common. LÄS MER
19. There and back again? : Dutch lifestyle migrants moving to rural Sweden in the early 21st century
Sammanfattning : This thesis has a twofold aim. First, it studies motivations and decision processes of Dutch families moving to rural Sweden, with a focus on Hällefors municipality in the Bergslagen area. Second, it explores how this migration flow can be conceptualised within migration theory. The results of the study are presented in four papers. LÄS MER
20. (Re)producing a periphery : popular representations of the Swedish North
Sammanfattning : The discourse on Norrland (literally ‘North land’ in English) as essentially ‘different’ has been(re)produced in literature, politics and science for as long as the idea of ‘Norrland’ has existed. Thus,when investigating the discourse that constructs the identity of Norrland in opposition to a Swedishnational identity, it is important to connect these representations to their contemporary (andchanging) political-economic contexts. LÄS MER
