Sökning: "place marketing"

Visar resultat 11 - 15 av 76 avhandlingar innehållade orden place marketing.

  1. 11. Från industrier till upplevelser : en studie av symbolisk och materiell omvandling i Bergslagen

    Författare :Max Jakobsson; Mats Lundmark; Brita Hermelin; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; structural change; old industrial region; regional identity; culture; heritage; Bergslagen; place image; place marketing; Experience Economy; Experience Industry; Human geography; Kulturgeografi; Social and Economic Geography; Kulturgeografi;

    Sammanfattning : In old industrial regions traces from historical mining and production of iron and steel have become a valuable resource in developing a tourism industry and other experience-oriented industries in the post-industrial society. The so called Experience Industry became a buzz-word in regional development programs during the 2000´s. LÄS MER

  3. 12. Inclusive place branding – What it is and how to progress towards it

    Författare :Eva Maria Jernsand; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Regional utveckling Platsmarknadsföring; Place marketing; Regional planning;

    Sammanfattning : Den här avhandlingen handlar om att arbeta med platsvarumärken på ett inklu-derande sätt. Forskare har på senare år uttryckt att fler aktörer, inte minst invå-nare, måste delta aktivt i platsvarumärkesprocessen. LÄS MER

  4. 13. The Political Dimension of Place Branding

    Författare :Andrea Lucarelli; Per Olof Berg; Jacob Östberg; Martin Kornberger; Dominique Bouchet; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; politics; ecology; place branding; policy; positioning; ideology; biopolitical; complexity; spatio-temporal; företagsekonomi; Business Administration;

    Sammanfattning : Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. LÄS MER

  5. 14. A marketing design approach to destination development

    Författare :Eva Maria Jernsand; Chalmers tekniska högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; place branding; participatory design; experience innovation; destination development;

    Sammanfattning : An increasing demand for environmental, socio-cultural and political aspects has led to that moreintegrated methods of tourismplanning has evolved, which emphasize sustainability as a key fac-tor. However, it is argued that the term sustainability is used carelesslyand that the social aspectis often overlooked. LÄS MER

  7. 15. A marketing design approach to destination development

    Författare :Eva Maria Jernsand; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; destination development; place branding; participatory design; experience innovation;

    Sammanfattning : An increasing demand for environmental, socio - cultural and political aspects has led to that more integrated methods of tourism planning has evolved, which emphasize sustainability as a key fa c- tor. However, it is argued that the term sustainability is used carelessly and that the social aspect is often overlooked. LÄS MER