Sökning: "place branding"
Visar resultat 6 - 10 av 28 avhandlingar innehållade orden place branding.
6. A place apart? : Debating landscapes and identities in the Shetland Islands
Sammanfattning : Based around the concepts of landscape and identity, this thesis examines several contemporary debates in the Shetland Islands with a view to finding out more about where people in this group of islands currently ‘are’ in terms of their geographical and cultural location, from both a local and non-local perspective.Drawing on a multi-method approach, including textual analysis, participant observation and semi-structured interviews, the study points to the often complex and contentious relationship between power structures and notions of local versus national interests, particularly in the areas of landscape management and nature conservation. LÄS MER
7. Re-Branding A Nation Online : Discourses on Polish Nationalism and Patriotism
Sammanfattning : The aim of this dissertation is two-fold. First, the discussion seeks to understand the concepts of nationalism and patriotism and how they relate to one another. In respect to the more critical literature concerning nationalism, it asks whether these two concepts are as different as is sometimes assumed. LÄS MER
8. Den lokala profilen : Person, plats och kulturarv
Sammanfattning : The aim of this study is to examine the use of famous historical or fictional persons in place branding. It seeks to analyze the images of places that are produced, and the representations of persons that are used in branding practices. LÄS MER
9. Unpacking Employer Branding in the Information Technology Industry
Sammanfattning : Attracting and retaining the best talent is a concern, particularly for knowledge-based firms in high-turnover industries, which rely on a limited supply of highly qualified individuals (Ewing, Pitt, De Bussy, & Berthon, 2002). In 2014, 36% of global employers criticized talent shortages, and in a 2015 study, 73% of CEOs reported being concerned about the availability of workers with key skills (Mosley, 2015). LÄS MER
10. Uppförandekoder som etisk varumärkning? : Ansvar i företag med globala värdekedjor
Sammanfattning : Since the late 1990s, the presence of ethical codes of conduct in companies has increased dramatically, especially in companies with strong brands, as well as in industries where companies outsource business to suppliers in low-income countries. The demands on, and renewed interest in, companies taking social responsibility, as often summarized in the concept of corporate social responsibility (CSR), for problems in their value chains, seems thus intertwined with the processes of globalization. LÄS MER