Sökning: "place branding"
Visar resultat 16 - 20 av 28 avhandlingar innehållade orden place branding.
16. Performing Co-production : On the logic and practice of shopping at IKEA
Sammanfattning : Contemporary western society has often been described as a “consumer society” in relation to the producer oriented form that characterised the industrial society. While consumer habits used to be seen as a reflection of a person’s occupational status or place in a stable societal hierarchy, it has now become recognised as a practice through which people’s identity and status is partially defined by the choices they make as consumers. LÄS MER
17. Making sense of knowledge work
Sammanfattning : According to a dominant discourse in contemporary writings and research, we are living in a Knowledge Economy where knowledge is seen as the pre-eminent resource and the key to success for individuals as well as organizations and nations. Consequently, much effort in management research has been dedicated to devising new concepts and theories such as the knowledge-based theory of the firm and the intellectual capital perspective, all premised on the assumption that knowledge work is somehow different from other forms of work. LÄS MER
18. Myth Aestheticization
Sammanfattning : This thesis theorizes the process of myth aestheticization for marketing and consumption. A concept of myth aestheticization springs from a simple yet complex idea: What if something is not “aesthetic” in and by itself, but it is made “aesthetic”? This thesis would like to refine the argument that aestheticization entails a process that typically translates myths into beautiful, sublime ideals and (re-)produces as something beautiful and/or sublime by brands and consumers, is a way through which consumer culture operates. LÄS MER
19. Icke-medborgarskapets urbana geografi
Sammanfattning : The object of investigation in this dissertation is the living conditions of refused asylum seekers in Sweden. More specifically, it is an ethnographic study of how a group of people organize their lives in Gothenburg under the threat of deportation. LÄS MER
20. More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation
Sammanfattning : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. LÄS MER
