Sökning: "place branding"

Visar resultat 11 - 15 av 28 avhandlingar innehållade orden place branding.

  1. 11. Inclusive place branding – What it is and how to progress towards it

    Författare :Eva Maria Jernsand; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Regional utveckling Platsmarknadsföring; Place marketing; Regional planning;

    Sammanfattning : Den här avhandlingen handlar om att arbeta med platsvarumärken på ett inklu-derande sätt. Forskare har på senare år uttryckt att fler aktörer, inte minst invå-nare, måste delta aktivt i platsvarumärkesprocessen. LÄS MER

  3. 12. A marketing design approach to destination development

    Författare :Eva Maria Jernsand; Chalmers tekniska högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; place branding; participatory design; experience innovation; destination development;

    Sammanfattning : An increasing demand for environmental, socio-cultural and political aspects has led to that moreintegrated methods of tourismplanning has evolved, which emphasize sustainability as a key fac-tor. However, it is argued that the term sustainability is used carelesslyand that the social aspectis often overlooked. LÄS MER

  4. 13. A marketing design approach to destination development

    Författare :Eva Maria Jernsand; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; destination development; place branding; participatory design; experience innovation;

    Sammanfattning : An increasing demand for environmental, socio - cultural and political aspects has led to that more integrated methods of tourism planning has evolved, which emphasize sustainability as a key fa c- tor. However, it is argued that the term sustainability is used carelessly and that the social aspect is often overlooked. LÄS MER

  5. 14. Upplevelseindustrins turistmiljöer : Visuella berättarstrategier i svenska turistanläggningar 1985-2005

    Författare :Per Strömberg; Christina Thunwall; Britt-Inger Johansson; Orvar Löfgren; Uppsala universitet; []
    Nyckelord :Art history; Architecture; Branding; Experience Economy; Hotel J; Icehotel; Storytelling; Strategic Design; Theming; Tourism; Visual Culture; Konstvetenskap; Daftö camping; Stora Hotellet; Upplevelseindustri; History Of Art; konstvetenskap;

    Sammanfattning : This thesis examines tourist establishments – mainly hotels, holiday villages, resorts, theme parks and outlet centers – in the age of the Experience Economy, post-modernism, and branding. The purpose is to analyse tourist environments and resorts from a narrative and ideological perspective, to identify and analyse stories, tales and history as the resources in the designing of Swedish tourist establishments during the period 1985-2005 by a multiple case study. LÄS MER

  7. 15. Lutherhjälpen som försvann

    Författare :Anders Wejryd; Kajsa Ahlstrand; Nils Billing; Kjell Nordstokke; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Lutheran World Federation; World Council of Churches; International aid and assistance; Church of Sweden; Church of Sweden Mission; Diaconal work; Branding; New Public Management.; Missionsvetenskap; Studies of Missions;

    Sammanfattning : For several decades Lutherhjälpen was the primary tool of the Church of Sweden for international aid and assistance. The organization grew strong in 1950s and by the 1970s it had agents in all Church of Sweden parishes and working links with both the Lutheran World Federation and the World Council of Churches. LÄS MER