Sökning: "persuasion techniques"

Hittade 2 avhandlingar innehållade orden persuasion techniques.

1. 1. Forum für Sprachlose. Eine kommunikationspsychologische und epistolär-rhetorische Untersuchung des Galaterbriefs

   Författare :Dieter Mitternacht; Centrum för teologi och religionsvetenskap; []
   Nyckelord :HUMANIORA; HUMANITIES; Bible; Paul; Galatians; communication; pragmatic analysis; social psychology; attribution theories; epistolography; epistolary analysis; letters of petition; epistolary formulas; persuasion techniques; diatribe; autobiography; New Testament; vilification; Bibelvetenskap;

   Sammanfattning : The title: Forum für Sprachlose (Forum for the Speechless) indicates the overall objective of this investigation. An attempt is being made to provide a defence for the accused recipients and designated opponents of Paul’s letter to the Galatians. LÄS MER

3. 2. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience

   Författare :Philip Grant; Esmail Salehi-Sangari; Gerarad Prenderjast; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; branded entertainment; flash mob; consumer behaviour; guerilla marketing; viral marketing; brand equity; Aad; Nationalekonomi; Economics;

   Sammanfattning : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. LÄS MER