Sökning: "per kristav"

Hittade 2 avhandlingar innehållade orden per kristav.

1. 1. Elusive intangibles : Exploring the experience of authenticity in product development

   Författare :Per Kristav; Innovation; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Produkt och and varumärkesupplevelse; produkt och varumärkesvärde; produkt och varumärkesautenticitet; produkt och varumärkesbetydelse; abstrakta produktegenskaper.; Product experience; Brand experience; Product value; Brand value; Product Authenticity; Brand authenticity; Product meaning; Brand meaning; Product intangibles;

   Sammanfattning : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. LÄS MER

3. 2. Remote assessment of intangible product experiences: A means to assist product development

   Författare :Per Kristav; Innovation; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Remote product assessment; visual product characteristics; assessing customers’ product experiences; web-based survey; industrial design;

   Sammanfattning : There is a need from industry to better understand how customers perceive products. To develop products without understanding subjective perceptions and experiences is to risk that products with low customer value are devel-oped. As a consequence product target groups may be missed and intended market success may not occur. LÄS MER