Sökning: "out-of-store"

Hittade 1 avhandling innehållade ordet out-of-store.

1. 1. What Does it Take to Get your Attention? : The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods

   Författare :Poja Shams; Anders Gustafsson; Erik Wästlund; Martin Löfgren; A. Parasuraman; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; point-of-purchase marketing; influencing factors; out-of-store; in-store; shelf space; product packaging; package design; visual attention; visual search; eye-tracking; process-tracing; gaze cascade model; recognition heuristic; familiarity; decision-making; decision-making process; decision-making strategies; heuristic decision-making; preference formation; information processing; Business Administration; Företagsekonomi;

   Sammanfattning : Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. LÄS MER