Sökning: "oskar brännström"
Hittade 3 avhandlingar innehållade orden oskar brännström.
1. Market offer development : industrial experiences in a business-to-business context
Sammanfattning : A company’s competitive advantage is best understood in its ability to fill its relationships with a unique and meaningful value. Especially in business-to-business relationships value is complex and abstract, so complex that the product alone is not a meaningful representation of that value. LÄS MER
2. Towards a market offer development theory : an holistic perspective on how to develop value in business-to-business relationships
Sammanfattning : How can companies specify and develop reliable market offers? How will it affect work processes and procedures? And what are the requirements on a company to implement a market offer perspective? In recent years, marketing researchers has promoted the concept of Relationship Marketing, implying companies to apply a holistic product perspective, or a market offer perspective. A market offer comprises everything that adds customer value, including actual physical products and services. LÄS MER
3. Optimal thinning : a theoretical investigation on individual-tree level
Sammanfattning : Paper I: In paper I, we asked how a tree should optimally allocate its resources to maximize its fitness. We let a subject tree grow in an environment shaded by nearby competing trees. The competitors were assumed to have reached maturity and had stopped growing, thus creating a static light environment for the subject tree to grow in. LÄS MER