Sökning: "online advertising"
Visar resultat 6 - 10 av 11 avhandlingar innehållade orden online advertising.
6. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction
Sammanfattning : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. LÄS MER
7. Deep learning for news topic identification in limited supervision and unsupervised settings
Sammanfattning : In today's world, following news is crucial for decision-making and staying informed. With the growing volume of daily news, automated processing is essential for timely insights and in aiding individuals and corporations in navigating the complexities of the information society. LÄS MER
8. Data-Driven Software Development at Large Scale : from Ad-Hoc Data Collection to Trustworthy Experimentation
Sammanfattning : Accurately learning what customers value is critical for the success of every company. Despite the extensive research on identifying customer preferences, only a handful of software companies succeed in becoming truly data-driven at scale. LÄS MER
9. Privacy in the Age of Artificial Intelligence
Sammanfattning : An increasing number of people are using the Internet in their daily life. Indeed, more than 40% of the world population have access to the Internet, while Facebook (one of the top social network on the web) is actively used by more than 1.3 billion users each day (Statista 2017). LÄS MER
10. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis
Sammanfattning : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. LÄS MER