Sökning: "nightclubs"

Hittade 2 avhandlingar innehållade ordet nightclubs.

  1. 1. It’s Not What You Sell : It’s Whom You Sell it To: How the Customer’s Character Shapes Brands and What Companies Do About it

    Författare :Ulf Aagerup; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior; self-monitoring ability; attention to social comparison information; ATSCI; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior;

    Sammanfattning : In this dissertation I investigate the effects of user and usage imagery on brands and how businesses employ user imagery to build brands. Over four articles I present results that suggest that user imagery affects brand personality and that companies under certain conditions adapt their behavior to optimize this effect. LÄS MER

  3. 2. Spelets regler : raggning och flirt på krogen

    Författare :Hans Andersson; Nora Räthzel; Bo Nilsson; Ulf Mellström; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; picking up casual sex partners; flirt; one night stand; ritual; masculinity; femininity; sexuality; romance; Nightclub; pub; Sociology; Sociologi;

    Sammanfattning : This thesis focuses on sexualized behaviour in nightclubs and pubs. It describes the patterns of interaction and the rituals characterizing nightlife “clubbing” and “pubbing” environments, and relates these to gender specific norms and ideals. LÄS MER