Sökning: "multinational retailing"

Hittade 2 avhandlingar innehållade orden multinational retailing.

1. 1. Innovations in Multinational Retailing. IKEA on the Swedish, Swiss, German and Austrian Furniture Markets

   Författare :Rita Mårtenson; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; IKEA; multinational retailing; institutional innovations;

   Sammanfattning : .... LÄS MER

3. 2. Performing Co-production : On the logic and practice of shopping at IKEA

   Författare :Frida Andersson; Irene Molina; Susan Smith; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; performativity; IKEA; experiential retailing; consumer studies; branding; materiality; shopping; Human geography; Kulturgeografi; kulturgeografi; Social and Economic Geography;

   Sammanfattning : Contemporary western society has often been described as a “consumer society” in relation to the producer oriented form that characterised the industrial society. While consumer habits used to be seen as a reflection of a person’s occupational status or place in a stable societal hierarchy, it has now become recognised as a practice through which people’s identity and status is partially defined by the choices they make as consumers. LÄS MER