Sökning: "multi-business"

Hittade 3 avhandlingar innehållade ordet multi-business.

1. 1. Corporate strategizing : Building the group without busting the businesses

   Författare :Pontus Wadström; Matti A. Kaulio; Jannis Angelis; Svante Schriber; Tobias Fredberg; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Corporate strategy; strategizing; multi-business firms; alignment; case study; participation; strategy tools; strategy professionals; Industriell ekonomi och organisation; Industrial Economics and Management;

   Sammanfattning : Purpose. This thesis contributes to the strategy literature by investigating how multi-business firm strategizing aligns with corporate and business strategy. LÄS MER

3. 2. Strategisk förändring, makt och kunskap : om disciplinering och motstånd i tidningsföretag

   Författare :Stefan Sveningsson; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Management of enterprises; newspaper companies; isomorfism; disciplinary power; knowledge; Strategy; strategic change; Företagsledning; management;

   Sammanfattning : The dissertation examines power and knowledge in strategic changes. It is a study of changes in three Swedish newspaper companies which developed from single-business to multi-business corporations. It is suggested that this transformation was based upon the establishment and reproduction of a new knowledge formation. LÄS MER

4. 3. Corporate Brand Positioning – Case Studies across Firm Levels and Over Time

   Författare :Christian Koch; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand positioning; corporate branding; organizational change; strategy formation; process;

   Sammanfattning : Positioning is a key concept in the fields of branding, marketing, and strategy. In brand management, positioning deals fundamentally with finding a balance between sameness and differentiation. Empirical research predominantly examines the effectiveness of certain strategies. LÄS MER