Sökning: "multi-business firms"

Hittade 2 avhandlingar innehållade orden multi-business firms.

  1. 1. Corporate strategizing : Building the group without busting the businesses

    Författare :Pontus Wadström; Matti A. Kaulio; Jannis Angelis; Svante Schriber; Tobias Fredberg; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Corporate strategy; strategizing; multi-business firms; alignment; case study; participation; strategy tools; strategy professionals; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : Purpose. This thesis contributes to the strategy literature by investigating how multi-business firm strategizing aligns with corporate and business strategy. LÄS MER

  3. 2. Corporate Brand Positioning – Case Studies across Firm Levels and Over Time

    Författare :Christian Koch; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand positioning; corporate branding; organizational change; strategy formation; process;

    Sammanfattning : Positioning is a key concept in the fields of branding, marketing, and strategy. In brand management, positioning deals fundamentally with finding a balance between sameness and differentiation. Empirical research predominantly examines the effectiveness of certain strategies. LÄS MER