Sökning: "modig sara"

Hittade 2 avhandlingar innehållade orden modig sara.

  1. 1. MANAGING DRUG USE IN THE ELDERLY. General practitioners’ adherence to guidelines and patients’ conceptions of medication

    Författare :Sara Modig; Allmänmedicin och samhällsmedicin; []
    Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Elderly; drug therapy; medication knowledge; beliefs about medicines; adherence; guidelines; renal function; renal risk drugs; cardiovascular disease; GP; primary care;

    Sammanfattning : Introduction: Older patients’ knowledge about their medicines is generally poor. Patients are entitled to be informed on an individual and adequate level. LÄS MER

  3. 2. Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness

    Författare :Erik Modig; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. LÄS MER