Sökning: "mobilspel"

Hittade 2 avhandlingar innehållade ordet mobilspel.

  1. 1. Targeting Children Online : Young internet users and producers in the commercial media environment

    Författare :Carolina Martinez; Medie- och kommunikationsvetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internetreklam; internet; reklamspel; barn; reklamproducenter; marknadsförare; mobilspel; virtuella världar; online advertising; internet; mobile games; children; advertising professionals; marketers; virtual worlds; tactics;

    Sammanfattning : Children’s daily internet usage takes place to a large extent in a commercial environment, where advertising and the sale of virtual goods are ever-present parts of the online experience. The overall goal of this thesis is to contribute to a critical understanding of children’s commercial online environment as spaces for children’s everyday life activities and participation, and as spaces for commercial interests that seek to target children and monetize their internet usage. LÄS MER

  3. 2. Bringing Game Analytics to Indie Game Publishing : Method and Tool Support for Indie Mobile Game Publishing

    Författare :Yanhui Su; Per Backlund; Henrik Engström; Björn Johansson; Högskolan i Skövde; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; business intelligence; game analytics; metrics; indie game developer; marketing; revenue forecast; GAME Research Group; GAME Research Group;

    Sammanfattning : With the continuous development of the game industry, the research in the game field is also deepening. Many interdisciplinary knowledge areas and theories have been used to promote the development of the game industry. Business Intelligence (BI) has been applied in game development for game design and game optimization. LÄS MER