Sökning: "mobile customer relationship management"

Hittade 2 avhandlingar innehållade orden mobile customer relationship management.

1. 1. Understanding the relationships between bank-customer relations, financial advisory services and saving behavior

   Författare :Cecilia Hermansson; Kent Eriksson; Lars Engwall; KTH; []
   Nyckelord :Saving behavior; consumer finance; consumer financial decision making; financial services; relationship marketing; exchange forms; saving motives; risk attitudes; financial literacy; Företagsekonomi; Business Studies;

   Sammanfattning : While the saving environment has become more complex in recent years, so has the demand for individual activity. Important impetuses include financial deregulation, globalization, technological change, and reformed pension systems. LÄS MER

3. 2. A tale of two FinTech solutions : Loyalty in mobile bank applications and initial trust in financial robo-advisors

   Författare :Mustafa Nourallah; Peter Öhman; Christer Strandberg; Tommy Roxenhall; Duc Khuong Nguyen; Mittuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; FinTech; loyalty; young bank customers; Mobile bank applications; initial trust; young retail investors; financial robo-advisors;

   Sammanfattning : This thesis on financial technology (FinTech) solutions consists of twosuccessive phases, each including two articles. The first phase targets the loyalty of young bank customers (YBCs) to mobile bank applications (MBAs). LÄS MER