Sökning: "metodologi"

Visar resultat 11 - 15 av 62 avhandlingar innehållade ordet metodologi.

  1. 11. Strategic moral communication : A metatheoretical and methodological response to the normative perspective on strategic communication

    Författare :Alicia Fjällhed; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; strategic moral communication; moral discourse analysis; discourse ethics; discourse analysis; strategic communication; ethics; morals; discourse; moral communication; moral; kommunikation; etik; diskursetik; diskurs; diskursanalys; strategisk kommunikation;

    Sammanfattning : Strategic communication has long suffered from a reputation of immorality, often being conflated with derogatory terms such as sophistry and propaganda. Scholars in the social sciences have been trained to accept this moralizing idea of strategic communication as a normative point of departure, through influential theories such as Habermas’ discourse ethics and methodological approaches such as critical discourse analysis. LÄS MER

  3. 12. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing

    Författare :Patrick L Sweet; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; econometrics; Economics; business logics; internet marketing; offering; energy services; marketing communication; decision style; design; marketing; value; value strategy; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

    Sammanfattning : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. LÄS MER

  4. 13. Performance Evaluation of machine tools : A methodology for loaded testing of machine tools

    Författare :Theodoros Laspas; Andreas Archenti; Amir Rashid; Atsushi Matsubara; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Machine tool; loaded test; quasi-static stiffness; accuracy; stiffness measurement; Production Engineering; Industriell produktion;

    Sammanfattning : Machine tools comprise the basic elements of manufacturing. Evaluationof their performance and reliability are necessary for ensuring productquality. LÄS MER

  5. 14. Metallocene based peptidomimetics and chiral catalysts

    Författare :Suzana Maricic; Centrum för analys och syntes; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Organic chemistry; Organisk kemi; asymmetric catalysis.; metallocene based amino alcohols; one-pot macrocyclisation; cyclic peptides; Organometallic substance P and Leu 5 -enkephalin; conformational analysis;

    Sammanfattning : Several optically active organometallic Phe-AAn-Phe peptidomimetics and macrocyclic Phe-(Phe)n peptides have been synthesized by either intra- or intermolecular peptide bond formation of the corresponding bis(amino acid) derivatives. The key bis(amino acid) derivatives were available from an improved multi-step synthetic route, utilising Horner-Wadswort-Emmons olefination of organometallic aldehydes with phosphonylglycine reagents, enantioselective hydrogenation of didehydro amino acids and classical solution and/or solid phase peptide synthesis methodology. LÄS MER

  7. 15. Dead Landscapes – and how to make them live

    Författare :Katherine Burlingame; Institutionen för kulturgeografi och ekonomisk geografi; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; landscape; heritage; heritagescapes; phenomenology; tourism; human geography; landscape geography; storytelling; enchantment; affect; emotion; Vikings; heritage management; presence;

    Sammanfattning : Certain deadening forces including disneyfication, museumization, and the standardization of heritagescapes have led to the loss of embodied, lived experiences. In an effort to (re)enchant how these landscapes are developed, managed, and encountered, a new landscape model is introduced that combines the more practical components of heritage management (locale and story) with strategies that explore the emotional and affective dimensions of phenomenological landscape experience (presence). LÄS MER