Sökning: "media effects"

Visar resultat 16 - 20 av 488 avhandlingar innehållade orden media effects.

  1. 16. The impact of consumer knowledge, information mode and presentation form on advertising effects

    Författare :Sanjay Nagaraj; Nils Enlund; Micael Dahlen; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; Medie- och kommunikationsvetenskap;

    Sammanfattning : Consumers consistently acquire information on product attributes available to them. In considering the many and varied effects of advertising a very central issue is how these attribute information in an ad is processed, that is, how consumers were able to comprehend and remember what an ad claimed. LÄS MER

  3. 17. What’s the Use of A Free Media? The Role of Media in Curbing Corruption and Promoting Quality of Government

    Författare :Mathias A. Färdigh; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Free media have traditionally been seen as vital to democratization and economic development. International actors, such as UN, the World Bank, the EU, Transparency International, the OECD and the research field in its entirety regard free media as one of the main means of curbing corruption. LÄS MER

  4. 18. Kvantitativa frågeundersökningar : produktionsvillkor, vetenskaplighet, spridning i medierna

    Författare :Peter Petrov; Kristina Lundgren; Olle Findahl; Donald Broady; Cecilia von Feilitzen; Tobias Olsson; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; quantitative surveys; methodology; market research; opinion research; theory of science; massmedia; sociology of science; Internet; Media and communication studies; Medie- och kommunikationsvetenskap; medie- och kommunikationsvetenskap; media and communication studies;

    Sammanfattning : The primary objective of this thesis is to study the role of surveys as power factor with a particular focus on studies of Internet users. The conditions and practices of the private research field are related to the academic discourse on the essence of science as well as to media's role in society. LÄS MER

  5. 19. Sanna lögner. Carina Rydberg, Stig Larsson och författarens medialisering

    Författare :Christian Lenemark; Göteborgs universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Literary aestethics; literary theory; literary criticism; media theory; mediatization; Swedish literature in the 1990s and the 2000s; fact and fiction; private and public; the role of the author; media; autobiography; realism; auto fiction; faction; the double contract; performative biografism; gender; literature and ethics; literary debates; the docu-soap; Carina Rydberg; Stig Larsson;

    Sammanfattning : In recent decades, the mass media have come to play an increasingly important role in society and culture. Media of every kind permeate not only our politics but our private lives as well. This development has had a great impact on the position of literature and the role of the author. LÄS MER

  7. 20. Light Rhythms : Exploring the Perceptual and Behavioural Effects of Daylight and Artificial Light Conditions in a Scandinavian Context

    Författare :Federico Favero; Roberto Bresin; Arne Lowden; Ute Besenecker; Sergio Altomonte; KTH; []
    Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; NATURVETENSKAP; NATURAL SCIENCES; Lighting design; Context; Light; Behaviour; Perception of light; Perception of time; Associative aspects; Architecture; Daylight; Media Technology; Medieteknik;

    Sammanfattning : This compilation thesis collects multidisciplinary work on the study of the impact of light rhythms on perception and behaviour. The thesis was structured to answer and discuss the questions: “How does a person feel and behave inan illuminated space?” and “Do variable light conditions influence perception, appraisal and motion?”. LÄS MER