Sökning: "marknadsföringsstrategier"

Hittade 3 avhandlingar innehållade ordet marknadsföringsstrategier.

  1. 1. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021

    Författare :Anna Nyquist; Malin Gawell; Karin Winroth; Herman Stål; Södertörns högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; green industrial marketing; green marketing; industrial marketing; green supply chain management; green supply chains; green marketing strategies; trust; interpretive approach; qualitative content analysis; interview study; case study; Swedish textile service industry; grön industriell marknadsföring; grön marknadsföring; industriell marknadsföring; ledning av gröna leverantörskedjor; gröna leverantörskedjor; gröna marknadsföringsstrategier; tillit; tolkande förhållningssätt; kvalitativ innehållsanalys; intervjustudie; fallstudie; svensk textilserviceindustri; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies;

    Sammanfattning : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. LÄS MER

  3. 2. Letters of a Learned Lady : Sophia Elisabeth Brenner's Correspondence, with an Edition of her Letters to and from Otto Sperling the Younger

    Författare :Elisabet Göransson; Latin; []
    Nyckelord :HUMANIORA; HUMANITIES; eulogies; occasional poetry; letters; professional author; gynaecea; 18th century; correspondence; Otto Sperling the Younger; Sophia Elisabeth Brenner; learned woman; epistolography; Humanities; Humaniora; Latin language; Latinska språket;

    Sammanfattning : Sophia Elisabeth Brenner (1659-1730) was Sweden's first great female poet, writing and publishing her poems over a period of fifty years. She was also, however, a prolific letter writer. The dissertation is based on an inventory of all the preserved letters to and from her written in Latin, Swedish, French and Italian. LÄS MER

  4. 3. Engaging in green logistics: An eye on shippers, logistics service providers, and their interactions

    Författare :Amer Jazairy; Lars Bengtsson; Robin von Haartman; Andreas Feldmann; Maria Huge-Brodin; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Interactions; logistics relationships; LSP; GSCM; logistics buyer; environmental sustainability; third-party logistics; Sweden; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : The logistics and transport industry places a heavy load on the environment, causing various harms such as air pollution, global warming and resource depletion. The logistics and supply chain management literature assigns the largest share of responsibility for alleviating such harms to two supply chain actors: shippers (i.e. LÄS MER