Sökning: "marknadsföringsstrategi"

Hittade 2 avhandlingar innehållade ordet marknadsföringsstrategi.

  1. 1. Unpacking Employer Branding in the Information Technology Industry

    Författare :Amir Dabirian; Terrence E. Brown; John Ford; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer branding; employer branding value propositions; employer attractiveness; human resources management; recruitment; retention; psychological contract; IT industry; IBM Watson; artificial intelligence; Industrial Economics and Management; Industriell ekonomi och organisation;

    Sammanfattning : Attracting and retaining the best talent is a concern, particularly for knowledge-based firms in high-turnover industries, which rely on a limited supply of highly qualified individuals (Ewing, Pitt, De Bussy, & Berthon, 2002). In 2014, 36% of global employers criticized talent shortages, and in a 2015 study, 73% of CEOs reported being concerned about the availability of workers with key skills (Mosley, 2015). LÄS MER

  3. 2. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence

    Författare :Christine Pitt; Esmail Salehi-Sangari; Julie Tinson; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Automated text analysis; content analysis; artificial intelligence-based tools; dictionary-based tools; marketing focus activity ies ; creation; experience; Automatiserad textanalys; innehållsanalys; artificiella intelligens-baserade verktyg; ordbok-baserade verktyg; marknadsfokusaktivitet er ; skapande; erfarenhet; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. LÄS MER