Sökning: "marknadsföring"
Visar resultat 16 - 20 av 234 avhandlingar innehållade ordet marknadsföring.
16. Apps in the U-space : From mobile to ubiquitous marketing
Sammanfattning : Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem. LÄS MER
17. Flexibility through Information Sharing : Evidences from the Automotive Industry in Sweden
Sammanfattning : Research has validated the contribution of information sharing to performance improvement. It has also suggested that flexibility is a highly important competitive priority for those companies where demand is volatile. Several studies argue that flexibility has been recognized as a key enabler for supply chain responsiveness. LÄS MER
18. Framtidens television : Vissa marknadsförings- och upphovsrättsliga spörsmål
Sammanfattning : .... LÄS MER
19. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER
20. Artificial market actors : explorations of automated business interactions
Sammanfattning : Digital machines (computer hardware and software) have been used to support business activities for over 50 years. During the past 10 years, these machines have changed profoundly in terms of numbers, types of application, and features. LÄS MER