Sökning: "marknadsföring varumärke"

Hittade 5 avhandlingar innehållade orden marknadsföring varumärke.

  1. 1. Car distribution organization : strategic issues in four configurations

    Författare :Anders Parment; Björn Axelsson; Linköpings universitet; []
    Nyckelord :car industry; distribution; competition; brands; coordination; strategic issues; distribution chains; lean distribution; retail geography; market knowledge; bilmarknaden; distribution; personbilar; marknadsföring; köpbeteende; varumärke; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : This study is concerned with car distribution organization, a context characterized by overcapacity, intense competition, and manufacturers heavily focusing on brands. In the study, different distribution solutions are investigated through applying a framework of four strategic issues. LÄS MER

  3. 2. Unpacking Employer Branding in the Information Technology Industry

    Författare :Amir Dabirian; Terrence E. Brown; John Ford; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer branding; employer branding value propositions; employer attractiveness; human resources management; recruitment; retention; psychological contract; IT industry; IBM Watson; artificial intelligence; Industrial Economics and Management; Industriell ekonomi och organisation;

    Sammanfattning : Attracting and retaining the best talent is a concern, particularly for knowledge-based firms in high-turnover industries, which rely on a limited supply of highly qualified individuals (Ewing, Pitt, De Bussy, & Berthon, 2002). In 2014, 36% of global employers criticized talent shortages, and in a 2015 study, 73% of CEOs reported being concerned about the availability of workers with key skills (Mosley, 2015). LÄS MER

  4. 3. Visual aesthetics in product development : A balance between commercial and creative imperatives

    Författare :Ingela Lindahl; Fredrik Nordin; Staffan Brege; Daniel Kindström; Tore Kristensen; Linköpings universitet; []
    Nyckelord :Visual aesthetics; product design; product development; furniture; designer products;

    Sammanfattning : The literature presents a number of advantages regarding companies’ strategic focus on product design, arguing that the dimension of visual aesthetics in products may help a company to create commercial success, e.g. through product differentiation and as a means of company brand recognition. LÄS MER

  5. 4. Konstiga företag

    Författare :Emma Stenström; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Det talas om företag som konst: om estetik, kreativitet, immateriella värden, upplevelser och fantasi. Likaså talas det om konst som företag: om ekonomisk styrning, marknadsföring, varumärken, tydliga mål och genomtänka strategier. Frågan är vad som har hänt. Det var inte länge sedan konst och företag sågs som skilda världar. LÄS MER

  7. 5. Financing Small Businesses - Developing our Understanding of Financial Bootstrapping Behavior

    Författare :Joakim Winborg; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Commercial and industrial economics; Finansiering; Financial science; Small business manager; Small business; Social capital; Social contracting; Resource acquisition; Relationship-oriented financial bootstrapping; Finance; Financial bootstrapping; Industriell ekonomi; Social economics; Social ekonomi;

    Sammanfattning : The overall aim of this composite thesis, consisting of five articles, is to develop concepts for furthering the understanding of small business managers´ handling of finance. The main contribution is the development of a conceptual understanding of so-called financial bootstrapping behavior in small businesses (referring to the use of methods for minimizing and/or eliminating the need for financial means for resource acquisition). LÄS MER