Sökning: "marknadsföring pdf"
Visar resultat 1 - 5 av 162 avhandlingar innehållade orden marknadsföring pdf.
1. Projektorienterad marknadsföring : en studie av fem försäljningar av komplexa anläggningar
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2. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021
Sammanfattning : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. LÄS MER
3. Marknadsföring som utbyte : en idéhistoria : en pluralistisk ansats
Sammanfattning : Marketing scholars have been using different concepts during the development of marketing thought. Among these ”the marketing concept” has dominated the ideas of marketing thought. The concept became dominating enough to establish a theoretical and practical ”paradigm”. It had (and still has) its virtues. LÄS MER
4. Harmonising value in a car’s interior using sensory marketing as a lens
Sammanfattning : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. LÄS MER
5. Spam – Spim – Spit : En marknadsrättslig undersökning av marknadsföring via nya kommunikationstekniker
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