Sökning: "marknadsföring organisation"

Visar resultat 1 - 5 av 21 avhandlingar innehållade orden marknadsföring organisation.

1. 1. Sales coordination in multinational corporations : development and management of key account programmes

   Författare :Jakob Rehme; Linköpings universitet; []
   Nyckelord :sales organisation; sales coordination; buyer seller relationships; key account management; sales teams; marketing organisation; sales process; multinational; multiproduct; försäljningsorganisation; marknadsföring; kundbearbetning; relationsmarknadsföring; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

   Sammanfattning : The purpose of the dissertation is to describe and analyse the orgamsmg of sales and marketing in large scale and complex organisations and particularly how key account management programmes are developed, organised and managed.This means that the focus is on the development context in which the sales organisation operates, how key account management (KAM) programmes are organised, the coordination they contribute to, and how the KAM programmes are designed to manage the dyadic seller-buyer relationships. LÄS MER

3. 2. Learning strategies for international growth : On knowledge acquisition and opportunity realization

   Författare :Niklas Åkerman; Hans Jansson; Mikael Hilmersson; Olli Kuivalainen; Linnéuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; International opportunities; Internationalization; Internationalization knowledge; Learning; Market knowledge; Business administration; Företagsekonomi; Marketing; Marknadsföring; Ledarskap; entreprenörskap och organisation; Ledarskap; entreprenörskap och organisation;

   Sammanfattning : Literature on firm internationalization has pointed out knowledge and learning as central components in the internationalization process. While much research has emphasized the development of experience in the firm as the main source of new knowledge, this notion has also been challenged. LÄS MER

4. 3. Political Marketing: Understanding and Managing Stance and Brand Positioning

   Författare :Alessandro Bigi; Esmail Salehi-Sangari; Leyland Pitt; Frauke Mattison; KTH; []
   Nyckelord :Industriell ekonomi och organisation; Industrial Engineering and Management;

   Sammanfattning : This thesis investigates the strategic stance of a political brand and the factors that affect its positioning. The question related to the positioning of a political brand is complex. Nowadays, political leaders should be able to define the characteristics of their political brand. LÄS MER

5. 4. Contagious Communications : The role of emotion in viral marketing

   Författare :Elsie Margaretha Botha; Esmail Salehi-Sangari; Matthew Robson; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Viral marketing; Emotion; eWOM; Social Media; Affect; Industriell ekonomi och organisation; Industrial Engineering and Management;

   Sammanfattning : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. LÄS MER

7. 5. Flexibility through Information Sharing : Evidences from the Automotive Industry in Sweden

   Författare :Nidal Dwaikat; Esmail Salehi-Sangari; Christos Tsinopoulos; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; information sharing; demand forecast; inventory data; volume flexibility; delivery flexibility; responsiveness; delivery performance; first-tier supplier; automotive Industry; PLS-SEM; Industriell ekonomi och organisation; Industrial Engineering and Management;

   Sammanfattning : Research has validated the contribution of information sharing to performance improvement. It has also suggested that flexibility is a highly important competitive priority for those companies where demand is volatile. Several studies argue that flexibility has been recognized as a key enabler for supply chain responsiveness. LÄS MER