Sökning: "marknadsföring media"

Visar resultat 1 - 5 av 18 avhandlingar innehållade orden marknadsföring media.

  1. 1. Media Business Venturing : A Study on the Choice of Organizational Mode

    Författare :Min Hang; Pasi Malinen; Jönköping University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : In a dynamic environment characterized by constant technological advancement, new business opportunities appear in a variety of forms in the media industries. Adaptation to the changing environment and proactive transformation are crucial to media business success. LÄS MER

  3. 2. Lokalpressens självbilder 1920-2010 : Exemplet Gävleborg

    Författare :Mats Hyvönen; Wadbring Ingela; Elisabeth Stúr; Patrik Lundell; Mittuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Presshistoria; pressens mediehistoria; lokalpress; lokala dagstidningar; självbilder; marknadsföring; meningsproduktion; självlegitimering;

    Sammanfattning : The newspaper press is in a state of flux, reflecting both technological, cultural, economic and political changes. The digitization of the media is expected to bring about major changes in the media landscape and many are predicting the demise of the traditional newspaper. LÄS MER

  4. 3. Valretorik i text och bild : En studie i 2002 års svenska valaffischer

    Författare :Orla Vigsö; Björn Melander; Mats Thelander; Per Ledin; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Scandinavian languages - general; political communication; rhetoric; discourse analysis; posters; political marketing; argumentation; Swedish; Nordiska språk - allmänt; Scandinavian languages; Nordiska språk; nordiska språk; Scandinavian Languages; politisk marknadsföring; kommunikation; valkampanj; valaffisch; retorik; semiotik;

    Sammanfattning : Posters have been used in political communication for more than a century, and are still an important element in the election campaigns. However, few studies have been devoted to the way in which text and image work together in order to obtain the rhetorical goal of making voters vote for a specific party. LÄS MER

  5. 4. Fashioning the Ecological Crisis : Sustainability and Feminism in Fashion Advertising and Communication in Contemporary Sweden

    Författare :Mariko Takedomi Karlsson; Humanekologi; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; feminism; femvertising; fashion; advertising; marketing; sustainability; consumption; gender; greenwashing; social media; feminism; mode; reklam; marknadsföring; hållbarhet; konsumtion; genus; sociala medier; femvertising; greenwashing;

    Sammanfattning : The corporatisation of social justice (gender justice, LGBTQI+ rights, racial justice) and environmental justice ideals in the last decades has grown immensely in western countries, exemplified by rainbow-clad ATM’s during Pride month or Nike using images of NFL player Kaepernick’s anti-racism protest action of taking a knee during the USA national anthem in a marketing campaign. One of the industries that has been particularly inundated with symbols of social justice is the fashion industry. LÄS MER

  7. 5. Contagious Communications : The role of emotion in viral marketing

    Författare :Elsie Margaretha Botha; Esmail Salehi-Sangari; Matthew Robson; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Viral marketing; Emotion; eWOM; Social Media; Affect; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. LÄS MER